203 results in Reports

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  • Report Verizon Becomes A Lean, Mean, FiOS Machine

    May 15, 2009 | Doug Williams

    From a consumer product strategy perspective, Verizon's decision to sell its remaining rural wireline properties to Frontier Communications will free the carrier to focus on its FiOS and wireless...

  • Report The "Smartphone" Is Dead: Long Live Smart Phones And Smart Gadgets

    May 15, 2009 | Ian Fogg

    Apple's and Google's arrival in the mobile market is causing knock-on effects throughout the market and is opening up opportunities. All mobile handsets are becoming smarter and Internet-capable....

  • Report The Year Of The Internet-Connected TV

    TV Manufacturers Must Be Ready For Change In The Living Room
    May 14, 2009 | Nathan Safran

    In 2008, we watched as streaming media made its way into the home via such diverse connected devices as set-top boxes, games consoles, DVRs, and Blu-ray players. 2009 has brought us the news we all...

  • Report Competing With Hulu

    The Battle To Be The Internet TV Destination
    May 11, 2009 | Bobby Tulsiani

    In just one year since its public launch, Hulu has climbed to the top of the video site rankings and is becoming one of the Internet's premier brands. However, numerous competitors are lining up to...

  • Report ChanSat India 2009: The Voice Of India's IT Channel Community

    May 1, 2009 | Tirthankar Sen

    It is of paramount importance to have an appropriate channel strategy in a geographically diverse market like India in order to cater to the growing opportunities. This document is based on a...

  • Report How Digital Consumption Is Reinventing The Media Industry

    How The Forrester Content Strategy Review Can Help
    May 1, 2009 | Nick Thomas

    The media industry is in the middle of a revolution, and it's tough out there. As content and consumption become increasingly digital, old business models based on tightly controlling the...

  • Report Digital Camera Purchasing Criteria In A Slow Market

    April 27, 2009 | Paul Jackson, Seth Fowler

    Digital cameras, like many other electronic consumer goods, will suffer during the economic downturn as more consumers defer replacement. Competition from mobile phones with built-in low-resolution...

  • Report Competing Against Fiber In The Most Competitive Markets

    US Customer Satisfaction Data Reveals Cable's TV And Broadband Vulnerabilities
    April 23, 2009 | Doug Williams

    Cable operators are facing stiff competition from telcos that have upgraded their networks with fiber, enabling them to deliver pay TV and faster tiers of broadband service. Customer retention is...

  • Report How To Grow US Mobile Video Adoption

    April 20, 2009 | Neil Strother, Seth Fowler

    The US audience for mobile video is growing but moving toward a freely distributed, online-based model and away from subscription-based models. Advances in handset and network technology are making...

  • Report The Global Landscape Of Online Music Stores And Services

    April 17, 2009 | Sonal Gandhi

    Given the decline of physical stores along with physical media, online music stores and services represent the future of music commerce. Although iTunes leads in most markets on either side of the...

  • Report Paying For Success: When Audiences Grow More Quickly Than Ad Revenue

    April 17, 2009 | Mark Mulligan

    "Free" has always been the cornerstone of digital content, but the repeated failure of paid content to break out of a niche has left many content genres focusing even more keenly on ad-supported...

  • Report The Single Female Tech Buyer

    Cast Aside Myths And Embrace This Target Segment
    April 15, 2009 | Nathan Safran

    When it comes to women and technology, the media has traditionally focused on how married women use technology to help manage their busy lives. We analyzed the often-ignored segment of North...

  • Report The Impetus For Consumer Product Strategy Change

    April 9, 2009 | Paul Jackson

    It is an "interesting" time to be a consumer product strategist at a technology or services company: The technologies we have been waiting for have finally hit the mainstream, and new technologies...

  • Report Monetizing Social Music

    Choosing The Right Product And Services Strategy
    April 8, 2009 | Mark Mulligan

    As CD sales continue to fall off the proverbial cliff and the paid download market fails to take up the slack, social music destinations prosper, utilizing the power of the Web to a degree that...

  • Report Delivering The Holy Grail Of Ubiquitous Broadband

    Consumer Adoption Of Outside-The-Home Broadband Will Grow Rapidly Through 2013
    April 8, 2009 | Doug Williams

    Mobile operators' cellular data access plans are no longer reserved for road-warrior business travelers and super-connected individuals, as consumers are increasingly interested in obtaining...

  • Report App Stores Plug A Critical Gap In Existing Mobile Internet Strategies

    April 3, 2009 | Ian Fogg

    Mobile application stores are the missing link in the emerging mobile Internet ecosystem. Without stores, few consumers will discover, download, or buy mobile applications or widgets. This is...

  • Report Preserving Commercial TV Revenues In A Down Economy

    Use The Internet, Interactivity, And Consumer Participation To Offset TV Advertising Budget Cuts
    March 27, 2009 | Laurence Meyer

    Western commercial TV broadcasters are currently facing an apparent paradox: While consumers will stay home and watch more TV during this recession, TV advertising will experience a worsening...

  • Report Video On Demand Must Compete With DVD And The Economic Downturn

    Develop Improved VOD Strategies To Counter Difficult Market Conditions
    March 23, 2009 | Laurence Meyer

    DVD is still Europeans' preferred medium for consuming digital video content on demand. Video product strategies must operate within the context of DVD's current market dominance. Yet TV-based...

  • Report Widgets Complement Mobile Operators' Consumer Mobile Internet Services

    But They Accelerate Operator "Deportalization"
    March 19, 2009 | Ian Fogg

    Only 5% of European mobile phone owners access the Internet on their mobile phones weekly. Widgets — mini, single-purpose applications — improve the convenience and accessibility of the mobile...

  • Report Web-Based Consumer Productivity Applications Are A Threat In Waiting To Microsoft Office

    March 16, 2009 | Nathan Safran

    Web-based consumer productivity applications have not yet captured consumers' attention. Only 3% of North American online adults regularly use Google Docs, while 73% use Microsoft Office products....

  • Report A Consumer Market Researcher's Introduction To Product Strategists' Segmentation Best Practices

    March 10, 2009 | Reineke Reitsma

    In most companies, the development of a customer segmentation is the responsibility of the market research department. A good segmentation is used by the whole organization and especially guides...

  • Report Consumers Are Ready For Home Remote Control

    With Entertainment Networks On The Rise, Home Automation Is Next
    March 10, 2009 | Charles S. Golvin

    Home networks are the foundation of the digital home but are still primarily utilitarian — most networks are erected to share a broadband pipe among multiple PCs, and it's primarily PCs that are...

  • Report The Year Of The Connected TV

    A CES 2009 Report
    March 9, 2009 | James L. McQuivey

    In the midst of a global recession, while most vendors were pushing their value-priced wares at the January 2009 International Consumer Electronics Show (CES) in Las Vegas, a small but significant...

  • Report Making The Case For Environmentally And Socially Responsible Consumer Products

    A Small But Lucrative Group Of Consumers Will Pay More For Green Or Socially Responsible Products
    March 6, 2009 | Sally M. Cohen

    Most consumers care enough about the environment and the community that they consider these concerns when making purchase decisions — including taking into account whether a company treats its...

  • Report How Media Ecosystems Can Drive Content Sales

    What Content Owners Can Learn From The Games Industry
    March 6, 2009 | Nick Thomas

    For many traditional media companies, the outlook is gloomy. While sales of physical goods such as CDs and DVDs continue to decline, sales of online content show little sign of replacing lost...