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  • Report The Fight To Control The TV Becomes A Platform War

    May 16, 2012 | James L. McQuivey

    The fight to control the TV is a battle for the more than 114 million TV households that, until now, have been under the quiet control of cable and satellite providers and the broadcast and cable...

  • Report Innovating The Adjacent Possible

    How To Generate The Next Big Product Idea That Will Transform Your Industry
    August 4, 2011 | James L. McQuivey

    Most product strategists proceed in an entirely reasonable fashion: They set proximate goals and move toward them in a linear mode, tweaking a product or service to fulfill the well-understood...

  • Report eBook Buying Is About To Spiral Upward

    US eBook Forecast, 2010 To 2015
    November 5, 2010 | James L. McQuivey

    Since Amazon.com introduced the Kindle eReader in 2007, all of the industry's attention has focused on the rapid adoption and proliferation of eReaders. However, the success of the devices has been...

  • Report How To Prepare For The Era Of Experience

    Why Companies Must Adopt A Total Product Experience Approach
    October 18, 2010 | James L. McQuivey

    New consumer product interface technologies will land in homes late in 2010 that will forever change the way humans and machines interact. Implementing such tools as facial recognition, voice...

  • Report How To Make Connected TVs The Future Of TV

    US Connected TV Forecast, 2010 To 2015
    August 26, 2010 | James L. McQuivey

    Connected TVs are all the rage. Every TV maker features connectivity in the top half of their lineup, and major retailers have committed to only sell connected TVs by as soon as 2011. Despite this...

  • Report Why Apple Can't Do To Video What It Did To Music

    But What It Can Do To Yet Succeed
    November 30, 2007 | James L. McQuivey

    Apple's appetite for a slice of the video pie has proven bigger than its reach. The iTunes video experiment of selling TV shows for $1.99 and movies for upwards of $9.99 — although a great service...

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