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  • Report The Re-Emergence Of The PC As A Proper Gaming Platform

    July 9, 2009 | Paul Jackson, Abe Garon

    Consumer behaviors are becoming increasingly mobile, and many are almost continuously connected to the Internet. Along with the move toward downloadable content, this trend will allow the PC to...

  • Report Blu-ray Can't Succeed With HD Video Alone

    Why The Future Of Blu-ray Depends On Serving Multiplatform Viewers
    July 8, 2009 | James L. McQuivey

    It was just over a year ago that Blu-ray vanquished its long-time rival HD-DVD. Uptake for Blu-ray has been promising: A significant 7% of US households can play Blu-ray discs at home either on a...

  • Report The Convenience Quotient Of Consumer Storage And Backup

    July 6, 2009 | Nathan Safran

    The consumer backup and storage space has become increasingly crowded — and sophisticated — over the past 24 months. From burning a DVD to using a full-blown home server, there are a wide variety...

  • Report Consumers Turn To Freeware As Their Security Worries Deepen

    Consumers Are Getting More Security-Savvy, More Concerned, And Less Trusting
    July 6, 2009 | Jonathan Penn

    To understand the state of consumers' attitudes and behavior with regard to online security and privacy and how it is changing, Forrester recently surveyed more than 4,600 online adults in North...

  • Report Less Is More In CE Design

    July 2, 2009 | Nathan Safran

    Consumer electronics (CE) design has long followed an upward technology curve as firms respond to consumer expectations for "more" — more features, more horsepower, more of everything. While...

  • Report Lower Prices, Better Devices, And The Democratization Of The TV Market

    June 30, 2009 | Abe Garon, Nathan Safran

    Forget the 1950s: Consumers are living in the golden era of television, whatever the problems of the broadcast TV industry. Not only do consumers have more control over when and where they watch...

  • Report Building The Perfect Bundle

    Use Quantitative Methods To Pinpoint What Consumers Want And How Much They Will Pay
    June 29, 2009 | Doug Williams

    Bundles have emerged as a strong opportunity for service providers to drive acquisition and improve customer retention, but only 20% of US online consumers subscribe to voice, broadband, and pay-TV...

  • Report Enhance Your Product Strategy With Convenient Customer Service

    June 22, 2009 | Doug Williams

    Customer service has become an integral part of product strategy, and, as such, it should now be a primary concern of consumer product strategy professionals. Customer service has also grown more...

  • Report The Convenience Quotient Of Portable Computing

    How Do Different Consumer Devices Stack Up For "Computing" Tasks?
    June 8, 2009 | Paul Jackson

    We're finally seeing consumers embrace computing on the go — whether it's experimentation with Net access and application downloads on the iPhone or trying out inexpensive netbooks, the past 18...

  • Report How Consumers Get Online Video To The TV

    The Convenience Quotient Reveals The TV-Connected PC Is The One To Watch
    June 8, 2009 | James L. McQuivey

    Online video has finally come to the living room. Forrester estimates that nearly 9 million homes in the US watch at least some online video on a TV set in a typical month. Why they do so is...

  • Report The Napster Legacy: File Sharing 10 Years On

    June 5, 2009 | Sonal Gandhi, Mark Mulligan

    After 10 years and numerous attempts to combat it, file sharing remains the biggest thorn in the media industry's side. While the true financial impact of file sharing remains a contentious topic,...

  • Report Phone-Based Navigation Will Dominate By 2013

    But Devoted Devices Will Remain Relevant
    May 27, 2009 | Charles S. Golvin

    Navigation has become a popular application, and today more than one-third of North American consumers own or use navigation services via a built-in vehicle system, a devoted portable navigation...

  • Report How Big Is The eReader Opportunity?

    Book Readers Drive The Market Now, But That Will Change
    May 27, 2009 | Sarah Rotman Epps

    The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the...

  • Report Mobile App Stores Are Important To Biz Users

    App Stores Must Make Their Stores Sing To Business Buyers
    May 21, 2009 | Michele Pelino

    The Apple App Store for iPhones opened in mid-2008 and grabbed the attention of independent application developers and mobile device users as a software distribution channel for new mobile...

  • Report All Media Fans Are Not Created Equal

    May 20, 2009 | Sonal Gandhi

    US fans of music, TV, newspapers, and books have different propensities for media consumption — some of which can be explained by their demographic characteristics. Music fans, for instance, are...

  • Report Verizon Becomes A Lean, Mean, FiOS Machine

    May 15, 2009 | Doug Williams

    From a consumer product strategy perspective, Verizon's decision to sell its remaining rural wireline properties to Frontier Communications will free the carrier to focus on its FiOS and wireless...

  • Report The Year Of The Internet-Connected TV

    TV Manufacturers Must Be Ready For Change In The Living Room
    May 14, 2009 | Nathan Safran

    In 2008, we watched as streaming media made its way into the home via such diverse connected devices as set-top boxes, games consoles, DVRs, and Blu-ray players. 2009 has brought us the news we all...

  • Report Competing With Hulu

    The Battle To Be The Internet TV Destination
    May 11, 2009 | Bobby Tulsiani

    In just one year since its public launch, Hulu has climbed to the top of the video site rankings and is becoming one of the Internet's premier brands. However, numerous competitors are lining up to...

  • Report Digital Camera Purchasing Criteria In A Slow Market

    April 27, 2009 | Paul Jackson, Seth Fowler

    Digital cameras, like many other electronic consumer goods, will suffer during the economic downturn as more consumers defer replacement. Competition from mobile phones with built-in low-resolution...

  • Report Competing Against Fiber In The Most Competitive Markets

    US Customer Satisfaction Data Reveals Cable's TV And Broadband Vulnerabilities
    April 23, 2009 | Doug Williams

    Cable operators are facing stiff competition from telcos that have upgraded their networks with fiber, enabling them to deliver pay TV and faster tiers of broadband service. Customer retention is...

  • Report How To Grow US Mobile Video Adoption

    April 20, 2009 | Neil Strother, Seth Fowler

    The US audience for mobile video is growing but moving toward a freely distributed, online-based model and away from subscription-based models. Advances in handset and network technology are making...

  • Report The Global Landscape Of Online Music Stores And Services

    April 17, 2009 | Sonal Gandhi

    Given the decline of physical stores along with physical media, online music stores and services represent the future of music commerce. Although iTunes leads in most markets on either side of the...

  • Report The Single Female Tech Buyer

    Cast Aside Myths And Embrace This Target Segment
    April 15, 2009 | Nathan Safran

    When it comes to women and technology, the media has traditionally focused on how married women use technology to help manage their busy lives. We analyzed the often-ignored segment of North...

  • Report Monetizing Social Music

    Choosing The Right Product And Services Strategy
    April 8, 2009 | Mark Mulligan

    As CD sales continue to fall off the proverbial cliff and the paid download market fails to take up the slack, social music destinations prosper, utilizing the power of the Web to a degree that...

  • Report Delivering The Holy Grail Of Ubiquitous Broadband

    Consumer Adoption Of Outside-The-Home Broadband Will Grow Rapidly Through 2013
    April 8, 2009 | Doug Williams

    Mobile operators' cellular data access plans are no longer reserved for road-warrior business travelers and super-connected individuals, as consumers are increasingly interested in obtaining...