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  • Report Preserving Commercial TV Revenues In A Down Economy

    Use The Internet, Interactivity, And Consumer Participation To Offset TV Advertising Budget Cuts
    March 27, 2009 | Laurence Meyer

    Western commercial TV broadcasters are currently facing an apparent paradox: While consumers will stay home and watch more TV during this recession, TV advertising will experience a worsening...

  • Report Web-Based Consumer Productivity Applications Are A Threat In Waiting To Microsoft Office

    March 16, 2009 | Nathan Safran

    Web-based consumer productivity applications have not yet captured consumers' attention. Only 3% of North American online adults regularly use Google Docs, while 73% use Microsoft Office products....

  • Report Consumers Are Ready For Home Remote Control

    With Entertainment Networks On The Rise, Home Automation Is Next
    March 10, 2009 | Charles S. Golvin

    Home networks are the foundation of the digital home but are still primarily utilitarian — most networks are erected to share a broadband pipe among multiple PCs, and it's primarily PCs that are...

  • Report Making The Case For Environmentally And Socially Responsible Consumer Products

    A Small But Lucrative Group Of Consumers Will Pay More For Green Or Socially Responsible Products
    March 6, 2009 | Sally M. Cohen

    Most consumers care enough about the environment and the community that they consider these concerns when making purchase decisions — including taking into account whether a company treats its...

  • Report Five Rules To Drive Video Traffic

    March 6, 2009 | Bobby Tulsiani

    Today, 71% of the online audience already watches Internet video, and the number of streams consumed should more than double by 2013. An explosion of video content from users, professional studios,...

  • Report 802.11n: Laying The Groundwork For The Digital Home

    The State Of US Home Networking
    March 4, 2009 | Nathan Safran

    The 802.11n Wi-Fi specification is still in draft mode, but network equipment vendors are going full speed ahead in marketing 802.11n equipment. For the vast majority of consumers, 802.11n's...

  • Report DVR Strategies To Leverage HDTV Are A Match Made In Heaven

    February 27, 2009 | Nathan Safran

    Although the DVR enjoyed 100% growth in adoption from 2004 to 2006, growth dropped to 13% from 2006 to 2008. The DVR has stopped selling itself. In response to this maturation of the industry, MSOs...

  • Report Preventing DSL From Becoming The Next Dial-Up

    February 26, 2009 | Doug Williams

    Over the past two quarters, new US cable broadband subscribers outpaced new DSL subscribers by a margin of more than four to one. Although low cost, fast speed, and the convenience of a bundle are...

  • Report Emphasize The Value Of Mobile Services To Keep And Attract Cost-Conscious Consumers

    February 26, 2009 | Neil Strother, Seth Fowler

    The recession is having an impact on US consumer mobile spending, but most consumers won't be giving up basic services. A majority of US online consumers don't plan to change their mobile spending,...

  • Report The Filmed Entertainment Economy In A Recession

    Tracking US Consumer Behavior In The Theatrical Movie, DVD, And Pay-TV Markets
    February 25, 2009 | Bobby Tulsiani

    Even though 39% of US online consumers believe their economic situation will remain the same and one-third actually think it will improve in the next 12 months, most are taking a cautious approach...

  • Report Preparing For New Competitors In The Mobile Game Console Market

    February 25, 2009 | Julie A. Ask

    Nintendo has dominated the mobile console market since the introduction of the original Game Boy, but the rise of powerful new devices like the Sony PSP and Apple's iPhone means the mobile console...

  • Report The Shift From Broadband To Wideband

    If You Build It, They Will Come . . . Eventually
    February 17, 2009 | Doug Williams

    US broadband service providers' network upgrades are facilitating so-called "wideband" service offerings with download connection speeds reaching 50 Mbps. Some question remains as to whether...

  • Report The US TV Market In Transition: Succeeding In A Multiplatform World

    January 20, 2009 | Bobby Tulsiani

    With revenues stagnating in the US pay-TV, advertising, and DVD markets, the TV industry is turning to a host of new platforms to drive new growth. Forrester evaluated each of the emerging...

  • Report Netbooks Are The Third PC Form Factor

    Netbook Strategists Should Position Them As Complements To A Main PC
    January 6, 2009 | J. P. Gownder

    Netbooks are one of the hottest consumer product categories in the consumer technology industry. Consumer product strategists want to know how many consumers are interested in netbooks and whether...

  • Report Cable Voice Brings VoIP Into The Mainstream

    Cablecos Will Claim 80% Of 28.4 Million Residential VoIP Users By 2013
    October 6, 2008 | Sally M. Cohen

    While pure-play and telco voice over IP (VoIP) providers continue to struggle to win subscribers to their over-the-top (OTT) services, cablecos have been wildly successful in bringing VoIP...

  • Report It's Time For Home Server Solution Packages

    Partnerships Are The Top Priority For Home Server Product Strategists
    September 16, 2008 | J. P. Gownder

    The Windows Home Server market suffered a setback in 2008, harmed by a data corruption bug that took nine months to fix. Overall, the market remains at a very early stage of development: Few...

  • Report Service Providers' Product Strategists Have Left The Home Worker Market Segment Untapped

    Telcos, Cablecos, And ISPs Can Capitalize On Changing Consumer Work Trends
    August 6, 2008 | Sally M. Cohen

    Driven by economic changes like the rising cost of gas, social trends like work-life balance, and the proliferation of collaboration technologies, consumers are changing the way that they work....

  • Report HP's New TouchSmart Strikes A Chord

    The All-In-One Touchscreen PC Embodies An "Age Of Style" Product Strategy
    June 20, 2008 | J. P. Gownder

    HP's new TouchSmart stands apart from its earlier, limited-release cousin with better features, new software, and a lower price point. Employing an innovative touchscreen interface, the TouchSmart...

  • Report Who Forms The Next Wave Of VoIP Consumers?

    They're Still Early Tech Adopters, So Sell VoIP As Plain Old "Voice" To Win
    December 21, 2007 | Sally M. Cohen

    VoIP providers should be happy to know that awareness of their service is growing — 62% of online consumers have heard of VoIP, compared with only 43% in 2005 — but this isn't translating as...

  • Report SWOT Analysis: Municipal Wireless Networking, Q4 2007

    Four Key Vendors Compete For Municipal Wireless Deployments
    December 10, 2007 | Sally M. Cohen

    Today's municipal wireless network vendors must couple innovative access and back-haul technology with forward-thinking network applications and services to win deals. Now these vendors must go...

  • Report The Overlooked (And Underserved) IMS Cable TV Market In North America

    December 5, 2007 | Michele Pelino

    There has been a lot of focus on the benefits that an IP multimedia subsystem (IMS) can provide to fixed and mobile communications service providers. While IMS vendors often overlook cable...

  • Report In Search Of Green Technology Consumers

    Why Tech Marketers Should Target This Emerging Segment
    November 30, 2007 | Christopher Mines

    A distinct segment of green technology consumers ready to put their dollars behind eco-friendly product choices is becoming visible. Forrester's Technographics® surveys reveal that consumers who...

  • Report Why Apple Can't Do To Video What It Did To Music

    But What It Can Do To Yet Succeed
    November 30, 2007 | James L. McQuivey

    Apple's appetite for a slice of the video pie has proven bigger than its reach. The iTunes video experiment of selling TV shows for $1.99 and movies for upwards of $9.99 — although a great service...

  • Report SWOT Analysis: Nortel Networks Municipal Wireless Networking, Q4 2007

    A Holistic Approach To The Business Of Municipal Networks
    November 13, 2007 | Sally M. Cohen

    Nortel Network's municipal wireless networking business is committed to delivering the full municipal wireless solution: technology, services, applications, and hardware. This approach — along with...

  • Report SWOT Analysis: Motorola Municipal Wireless Networking, Q4 2007

    Motorola Aims To Be A Trusted Advisor In Municipal Wireless Networking
    November 12, 2007 | Sally M. Cohen

    Motorola's 75-year legacy of government partnerships in the wireless communications space will serve it well as it aims to become a trusted advisor to communities in the municipal wireless...