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  • Report SWOT Analysis: Cisco Systems Municipal Wireless Networking, Q4 2007

    Cisco Must Tie Together WLANs With Its Late Municipal Offering
    November 7, 2007 | Sally M. Cohen

    Cisco Systems, the market leader for enterprise networking, including wireless LAN (WLAN) infrastructure, is making inroads into the municipal wireless networking market. The vendor has already...

  • Report SWOT Analysis: BelAir Networks Municipal Wireless Networking, Q4 2007

    Focused On The Technology Of Municipal Networks
    November 6, 2007 | Sally M. Cohen

    Since 2001, BelAir Networks has concentrated on developing and delivering best-in-class mobile mesh broadband networking technology. Its expandable, flexible, and modular access points address the...

  • Report The Next-Gen DVD Format War: Still Bloody

    Blu-ray Must Drop Hardware Prices Quickly To Beat HD-DVD
    September 21, 2007 | J. P. Gownder

    Forrester predicted in 2005 that Blu-ray would eventually win a hard-fought victory over HD-DVD in the next-generation DVD format war. Today, Forrester believes that Blu-ray remains in a better...

  • Report Analog TV Shutdown Will Surprise Most, Harm Few

    July 12, 2007 | James L. McQuivey

    On February 17, 2009, all US full-power television stations must shut down their analog broadcasts as mandated by the federal government. Only 16% of viewers think that the switchover is a good...

  • Report Cable À La Carte Pricing Creates More Problems Than It Solves

    Strict À La Carte Will Confuse Consumers And Fail To Achieve Desired Outcomes
    June 4, 2007 | James L. McQuivey

    In late April, FCC Chairman Kevin J. Martin trumpeted one of his favorite ideas: à la carte cable pricing, wherein consumers choose which cable channels they want rather than accepting the bundles...

  • Report Best Practices In SOHO Research

    Maximize The Precision And Usefulness Of Small Office/Home Office Studies
    May 14, 2007 | J. P. Gownder

    Market researchers often ask Forrester about how to precisely measure the market opportunity for their products among small office/home office (SOHO) buyers. The best approach? Disaggregate into...

  • Report Selling High-Speed Service To The Broadband Have-Nots

    Conversion Relies On Solution-Based Marketing And Relationship Building
    April 3, 2007 | Sally M. Cohen

    Today, broadband households outnumber dial-up households in the online market. To expand the broadband market beyond the 57% of online households that already have a high-speed connection,...

  • Report Telcos Must Turn Consumer VoIP From A Problem Into An Opportunity

    Telco Marketers Will Drive Value By Expanding Channels And Marketing Apps
    March 30, 2007 | Maribel D. Lopez

    Voice over IP (VoIP), long thought of as the death knell for traditional telcos, is gaining traction but is not overtaking the traditional voice market. Today, as cable continues to drive the...

  • Report VoIP Marketers: Price And Features Slowly Win Over Consumers

    To Win Users, Marketers Must Bring Pure-Play VoIP Closer To The Phone
    March 9, 2007 | Sally M. Cohen

    Despite an increasingly competitive provider landscape, only 5% of online households say that they use voice over IP (VoIP) — or its close derivative, voice over instant messaging (VoIM) — at home,...

  • Report Free Online Trade Offers Won't Grab Market Share

    But Wells Fargo's Offer, Like Bank Of America's, Will Change Investor Expectations
    February 13, 2007 | Bill Doyle

    A new offer of free online trades from Wells Fargo, like a recent offer from Bank of America, won't succeed in taking meaningful market share from any of the top direct brokerages because few of...

  • Report Free Online Trades Won't Trigger A Price War — Yet

    Bank of America Offer Won't Grab Market Share, But It Will Change Investor Expectations
    January 19, 2007 | Bill Doyle

    Offers of free online trades from Bank of America and upstarts haven't forced the top direct brokerages to lower their own commissions. It's no surprise: Few US households trade often enough to...