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  • Report The Fight To Control The TV Becomes A Platform War

    May 16, 2012 | James L. McQuivey

    The fight to control the TV is a battle for the more than 114 million TV households that, until now, have been under the quiet control of cable and satellite providers and the broadcast and cable...

  • Report What Netflix Should Do Next

    And Why All Product Strategists Should Care
    August 23, 2011 | James L. McQuivey

    Netflix has made good on a decade-long promise to become the preeminent digital video distribution company in the US. While some have been surprised by what seems like a sudden rush of success, we...

  • Report Online Video On TV Leads To Cord-Cutting By 2012

    March 14, 2011 | James L. McQuivey

    A noteworthy 24.8 million US homes have watched online video on a TV set, most of it put there by Netflix with the help of dozens of different devices. Online video delivered over the top is so...

  • Report The Three Most Important Consumer Products Of 2010

    Lessons You Should Learn From The Leaders Of The Past Year
    January 7, 2011 | James L. McQuivey

    The past year has been an unusual one for the consumer tech industry. In an era when the staples of the industry — the TV set and the PC — were relatively mature and incapable of generating new...

  • Report eBook Buying Is About To Spiral Upward

    US eBook Forecast, 2010 To 2015
    November 5, 2010 | James L. McQuivey

    Since Amazon.com introduced the Kindle eReader in 2007, all of the industry's attention has focused on the rapid adoption and proliferation of eReaders. However, the success of the devices has been...

  • Report How To Make Connected TVs The Future Of TV

    US Connected TV Forecast, 2010 To 2015
    August 26, 2010 | James L. McQuivey

    Connected TVs are all the rage. Every TV maker features connectivity in the top half of their lineup, and major retailers have committed to only sell connected TVs by as soon as 2011. Despite this...

  • Report 3D TV Fails To Inspire Consumers In 2010

    Most People Are Happy To Wait To Upgrade To 3D TV
    August 6, 2010 | James L. McQuivey

    At the opening of 2010, the world's largest TV manufacturers came to the Consumer Electronics Show (CES) full of heady promises about the future of 3D TV. Despite the success of 3D films at the box...

  • Report How eReaders Will Fare In A Tablet PC World

    US eReader Forecast, 2010 To 2015
    July 21, 2010 | James L. McQuivey

    eReaders face a formidable challenge from the rise of tablet PCs. The iPad is already desired by more people than any single eReader, something we expect to only increase with time. However, with...

  • Report How Consumers Get Online Video To The TV

    The Convenience Quotient Reveals The TV-Connected PC Is The One To Watch
    June 8, 2009 | James L. McQuivey

    Online video has finally come to the living room. Forrester estimates that nearly 9 million homes in the US watch at least some online video on a TV set in a typical month. Why they do so is...

  • Report Why Apple Can't Do To Video What It Did To Music

    But What It Can Do To Yet Succeed
    November 30, 2007 | James L. McQuivey

    Apple's appetite for a slice of the video pie has proven bigger than its reach. The iTunes video experiment of selling TV shows for $1.99 and movies for upwards of $9.99 — although a great service...

  • Report Analog TV Shutdown Will Surprise Most, Harm Few

    July 12, 2007 | James L. McQuivey

    On February 17, 2009, all US full-power television stations must shut down their analog broadcasts as mandated by the federal government. Only 16% of viewers think that the switchover is a good...

  • Report Cable À La Carte Pricing Creates More Problems Than It Solves

    Strict À La Carte Will Confuse Consumers And Fail To Achieve Desired Outcomes
    June 4, 2007 | James L. McQuivey

    In late April, FCC Chairman Kevin J. Martin trumpeted one of his favorite ideas: à la carte cable pricing, wherein consumers choose which cable channels they want rather than accepting the bundles...

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