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  • Report Quick Take: Net? Yes. Neutrality? No.

    We Answer Three Key Questions To Help Clarify The Arguments And The Relevance Of Net Neutrality
    January 17, 2014 | Henry Dewing

    The positions in intense debate surrounding Net neutrality can't simply be summed up as "standing up for users' rights" or "asserting a carrier's right to profit." Verizon filed a petition to...

  • Report Fitness Wearables — Many Products, Few Customers

    Product Strategists Must Broaden Wearables' Appeal Beyond Fitness
    January 28, 2013 | Sarah Rotman Epps

    Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

  • Report Digital Health Management Needs A Makeover To Broaden Its Consumer Appeal

    Forrester Technographics Digital Consumer Community Report
    December 17, 2012 | Lindsey Colella

    Tracking and managing personal health information — with technology or without — is not a mainstream consumer activity today. There are multiple reasons for this: Consumers lack self-awareness of...

  • Report The Fight To Control The TV Becomes A Platform War

    May 16, 2012 | James L. McQuivey

    The fight to control the TV is a battle for the more than 114 million TV households that, until now, have been under the quiet control of cable and satellite providers and the broadcast and cable...

  • Report The Tablet-TV Connection

    April 11, 2012 | Sarah Rotman Epps

    Tablets and TVs are big business: Forrester forecasts that 112.5 million US consumers will own a tablet by 2016, and tablets are disrupting several multibillion-dollar industries related to TV,...

  • Report Game On: Education Product Strategists Embrace Gamification

    Classroom Technology Enables New Product Innovation
    January 26, 2012 | Sarah Rotman Epps

    "Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing...

  • Report Microsoft's Shrinking Window For Tablets

    Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late
    November 29, 2011 | J. P. Gownder, Sarah Rotman Epps

    Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

  • Report iPhone 4S Cements Apple's Product Strategy Leadership Position

    Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty
    November 22, 2011 | Thomas Husson, Charles S. Golvin

    Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple...

  • Report 2D Bar Codes: Emerging Role In Sales

    An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency
    November 14, 2011 | Julie A. Ask

    2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute...

  • Report Amazon Will Be Apple's Top Competitor In Tablets

    Tablet Product Strategists Should View Amazon As Their New "Frenemy"
    August 29, 2011 | Sarah Rotman Epps

    With 28.7 million iPads sold worldwide to date, Apple's lead in the tablet market looks invincible. Enter Amazon.com, whose tablet can compete on price, content, and commerce. If it's launched at...

  • Report What Netflix Should Do Next

    And Why All Product Strategists Should Care
    August 23, 2011 | James L. McQuivey

    Netflix has made good on a decade-long promise to become the preeminent digital video distribution company in the US. While some have been surprised by what seems like a sudden rush of success, we...

  • Report The Products That Lose When Tablets Win

    Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers
    June 16, 2011 | Sarah Rotman Epps

    Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

  • Report The Personal Cloud: Transforming Personal Computing, Mobile, And Web Markets

    An Empowered Report: Sizing The Opportunity As Individuals Embrace New Services For Managing Their Work And Personal Digital Lives
    June 6, 2011 | Frank E. Gillett

    The personal computing experience for individuals is broken, ruptured by the fragmentation of personal information across PCs and mobile devices and the scattering of content across a multitude of...

  • Report What The Post-PC Era Really Means

    Technological And Social Forces Revolutionize Computing Product Strategy
    May 17, 2011 | Sarah Rotman Epps

    When Steve Jobs refers to Apple's "post-PC" product portfolio, we hear more than just a buzzword. The post-PC era is real, and its consequences will revolutionize computing product strategy. In...

  • Report 3D Beyond TV

    Identifying Opportunities Beyond The Big Screen
    April 4, 2011 | Nick Thomas

    3D-enabled TVs are in stores now, with manufacturers betting heavily that 3D will be a reason for consumers to upgrade their primary set. Audiences are starting to take an interest in 3D content,...

  • Report Best Practices For Tablet Media Apps

    Leverage These Business Models And Features For Media App Success
    March 29, 2011 | Sarah Rotman Epps, Seth Fowler

    Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

  • Report AT&T's Acquisition Of T-Mobile USA Dramatically Consolidates The US Wireless Market

    AT&T Reclaims No. 1 Position
    March 23, 2011 | Michele Pelino

    AT&T announced plans to purchase T-Mobile USA from Deutsche Telekom for $39 billion in cash and stock. If regulators approve the deal, AT&T will be the largest wireless carrier in the US, leaping...

  • Report Apps And Browsers Will Coexist On Tablets

    Improved Tablet Browsers Will Force Apps To Evolve
    March 23, 2011 | Sarah Rotman Epps

    Product strategists designing content experiences for tablets must decide on their development priorities across apps and browsers. While some proclaim that "the Web is dead," we see improving...

  • Report AT&T Leaps Back To The Top With T-Mobile Buy

    Device And App Product Strategists Must Scale Up To Keep Up
    March 22, 2011 | Charles S. Golvin

    Consumer product strategists throughout the broader wireless ecosystem are waking up to a potentially radical shift in the industry landscape as AT&T announces its plan to reclaim the top spot in...

  • Report Online Video On TV Leads To Cord-Cutting By 2012

    March 14, 2011 | James L. McQuivey

    A noteworthy 24.8 million US homes have watched online video on a TV set, most of it put there by Netflix with the help of dozens of different devices. Online video delivered over the top is so...

  • Report iPad Challengers Have Flawed Product Strategies

    Android Tablets Are Poised To Fail; Amazon.com Could Topple The Apple Cart
    March 10, 2011 | Sarah Rotman Epps

    With Android smartphone sales surging, it's easy to think that Android-based devices will be the foil to the Apple iPad in the tablet market. But that's not what we see: Miscalculations in pricing...

  • Report Crafting Products For The Next Smartphone Owners

    Product Strategists Must Segment The US Smartphone Market
    March 9, 2011 | Charles S. Golvin

    Consumer product strategists — across many categories — are increasingly focused on smartphone owners, and Forrester's recently published US mobile phone forecast confirms the value of this growing...

  • Report Welcome To The Multidevice, Multiconnection World

    Product Loyalty's New Calculus
    January 25, 2011 | Charles S. Golvin

    Connectivity is becoming a default feature in a diverse range of consumer products, from portables like tablets and eReaders to TVs and Blu-ray players. As the cost of adding connectivity to...

  • Report Digital Natives: The Generation That Music Product Strategy Forgot

    The Case For A Music Product Strategy Reset
    January 14, 2011 | Mark Mulligan

    Digital music product strategy is in urgent need of a reset. While tumbling CD revenues and stuttering digital sales continue to highlight the diminishing relevance of current music products, a...

  • Report The Three Most Important Consumer Products Of 2010

    Lessons You Should Learn From The Leaders Of The Past Year
    January 7, 2011 | James L. McQuivey

    The past year has been an unusual one for the consumer tech industry. In an era when the staples of the industry — the TV set and the PC — were relatively mature and incapable of generating new...

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