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  • Report How Consumers Get Online Video To The TV

    The Convenience Quotient Reveals The TV-Connected PC Is The One To Watch
    June 8, 2009 | James L. McQuivey

    Online video has finally come to the living room. Forrester estimates that nearly 9 million homes in the US watch at least some online video on a TV set in a typical month. Why they do so is...

  • Report The Napster Legacy: File Sharing 10 Years On

    June 5, 2009 | Sonal Gandhi, Mark Mulligan

    After 10 years and numerous attempts to combat it, file sharing remains the biggest thorn in the media industry's side. While the true financial impact of file sharing remains a contentious topic,...

  • Report How Big Is The eReader Opportunity?

    Book Readers Drive The Market Now, But That Will Change
    May 27, 2009 | Sarah Rotman Epps

    The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the...

  • Report All Media Fans Are Not Created Equal

    May 20, 2009 | Sonal Gandhi

    US fans of music, TV, newspapers, and books have different propensities for media consumption — some of which can be explained by their demographic characteristics. Music fans, for instance, are...

  • Report Verizon Becomes A Lean, Mean, FiOS Machine

    May 15, 2009 | Doug Williams

    From a consumer product strategy perspective, Verizon's decision to sell its remaining rural wireline properties to Frontier Communications will free the carrier to focus on its FiOS and wireless...

  • Report Competing With Hulu

    The Battle To Be The Internet TV Destination
    May 11, 2009 | Bobby Tulsiani

    In just one year since its public launch, Hulu has climbed to the top of the video site rankings and is becoming one of the Internet's premier brands. However, numerous competitors are lining up to...

  • Report Competing Against Fiber In The Most Competitive Markets

    US Customer Satisfaction Data Reveals Cable's TV And Broadband Vulnerabilities
    April 23, 2009 | Doug Williams

    Cable operators are facing stiff competition from telcos that have upgraded their networks with fiber, enabling them to deliver pay TV and faster tiers of broadband service. Customer retention is...

  • Report How To Grow US Mobile Video Adoption

    April 20, 2009 | Neil Strother, Seth Fowler

    The US audience for mobile video is growing but moving toward a freely distributed, online-based model and away from subscription-based models. Advances in handset and network technology are making...

  • Report The Global Landscape Of Online Music Stores And Services

    April 17, 2009 | Sonal Gandhi

    Given the decline of physical stores along with physical media, online music stores and services represent the future of music commerce. Although iTunes leads in most markets on either side of the...

  • Report Monetizing Social Music

    Choosing The Right Product And Services Strategy
    April 8, 2009 | Mark Mulligan

    As CD sales continue to fall off the proverbial cliff and the paid download market fails to take up the slack, social music destinations prosper, utilizing the power of the Web to a degree that...

  • Report Delivering The Holy Grail Of Ubiquitous Broadband

    Consumer Adoption Of Outside-The-Home Broadband Will Grow Rapidly Through 2013
    April 8, 2009 | Doug Williams

    Mobile operators' cellular data access plans are no longer reserved for road-warrior business travelers and super-connected individuals, as consumers are increasingly interested in obtaining...

  • Report Preserving Commercial TV Revenues In A Down Economy

    Use The Internet, Interactivity, And Consumer Participation To Offset TV Advertising Budget Cuts
    March 27, 2009 | Laurence Meyer

    Western commercial TV broadcasters are currently facing an apparent paradox: While consumers will stay home and watch more TV during this recession, TV advertising will experience a worsening...

  • Report Consumers Are Ready For Home Remote Control

    With Entertainment Networks On The Rise, Home Automation Is Next
    March 10, 2009 | Charles S. Golvin

    Home networks are the foundation of the digital home but are still primarily utilitarian — most networks are erected to share a broadband pipe among multiple PCs, and it's primarily PCs that are...

  • Report Five Rules To Drive Video Traffic

    March 6, 2009 | Bobby Tulsiani

    Today, 71% of the online audience already watches Internet video, and the number of streams consumed should more than double by 2013. An explosion of video content from users, professional studios,...

  • Report Making The Case For Environmentally And Socially Responsible Consumer Products

    A Small But Lucrative Group Of Consumers Will Pay More For Green Or Socially Responsible Products
    March 6, 2009 | Sally M. Cohen

    Most consumers care enough about the environment and the community that they consider these concerns when making purchase decisions — including taking into account whether a company treats its...

  • Report 802.11n: Laying The Groundwork For The Digital Home

    The State Of US Home Networking
    March 4, 2009 | Nathan Safran

    The 802.11n Wi-Fi specification is still in draft mode, but network equipment vendors are going full speed ahead in marketing 802.11n equipment. For the vast majority of consumers, 802.11n's...

  • Report DVR Strategies To Leverage HDTV Are A Match Made In Heaven

    February 27, 2009 | Nathan Safran

    Although the DVR enjoyed 100% growth in adoption from 2004 to 2006, growth dropped to 13% from 2006 to 2008. The DVR has stopped selling itself. In response to this maturation of the industry, MSOs...

  • Report Preventing DSL From Becoming The Next Dial-Up

    February 26, 2009 | Doug Williams

    Over the past two quarters, new US cable broadband subscribers outpaced new DSL subscribers by a margin of more than four to one. Although low cost, fast speed, and the convenience of a bundle are...

  • Report Emphasize The Value Of Mobile Services To Keep And Attract Cost-Conscious Consumers

    February 26, 2009 | Neil Strother, Seth Fowler

    The recession is having an impact on US consumer mobile spending, but most consumers won't be giving up basic services. A majority of US online consumers don't plan to change their mobile spending,...

  • Report Preparing For New Competitors In The Mobile Game Console Market

    February 25, 2009 | Julie A. Ask

    Nintendo has dominated the mobile console market since the introduction of the original Game Boy, but the rise of powerful new devices like the Sony PSP and Apple's iPhone means the mobile console...

  • Report The Filmed Entertainment Economy In A Recession

    Tracking US Consumer Behavior In The Theatrical Movie, DVD, And Pay-TV Markets
    February 25, 2009 | Bobby Tulsiani

    Even though 39% of US online consumers believe their economic situation will remain the same and one-third actually think it will improve in the next 12 months, most are taking a cautious approach...

  • Report The Shift From Broadband To Wideband

    If You Build It, They Will Come . . . Eventually
    February 17, 2009 | Doug Williams

    US broadband service providers' network upgrades are facilitating so-called "wideband" service offerings with download connection speeds reaching 50 Mbps. Some question remains as to whether...

  • Report The US TV Market In Transition: Succeeding In A Multiplatform World

    January 20, 2009 | Bobby Tulsiani

    With revenues stagnating in the US pay-TV, advertising, and DVD markets, the TV industry is turning to a host of new platforms to drive new growth. Forrester evaluated each of the emerging...

  • Report Cable Voice Brings VoIP Into The Mainstream

    Cablecos Will Claim 80% Of 28.4 Million Residential VoIP Users By 2013
    October 6, 2008 | Sally M. Cohen

    While pure-play and telco voice over IP (VoIP) providers continue to struggle to win subscribers to their over-the-top (OTT) services, cablecos have been wildly successful in bringing VoIP...

  • Report Service Providers' Product Strategists Have Left The Home Worker Market Segment Untapped

    Telcos, Cablecos, And ISPs Can Capitalize On Changing Consumer Work Trends
    August 6, 2008 | Sally M. Cohen

    Driven by economic changes like the rising cost of gas, social trends like work-life balance, and the proliferation of collaboration technologies, consumers are changing the way that they work....

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