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• Report Smartphone Trends 2011

  In Europe, The Middle East, And Asia, Smartphones Will Be Mainstream Products

  January 27, 2011 | Ian Fogg

  In 2011, yesteryear's high-end smartphones will become this year's entry level. As suppliers offer smartphones at lower prices — often less than €100 on prepay — the smartphone will become...

• Report Executive Q&A: iPads And Tablets

  Consumer Product Strategists' Critical Questions Answered

  January 13, 2011 | Sarah Rotman Epps

  In the nine months since Apple's iPad hit the shelves, Forrester has conducted more than 200 conversations about iPads and tablets with clients through inquiries, one-on-one meetings at Forrester's...

• Report Tablets Will Grow As Fast As MP3 Players

  Winning Tablet Product Strategies Will Exploit Both Apps And Browsers

  January 4, 2011 | Sarah Rotman Epps

  Product strategists are struggling to make sense of the tablet opportunity: Will there be a market for tablets beyond Apple's iPad, and if so, how big will it be? In this report, we present data...

• Report Smartphone Platforms Need A Branding Reset

  US Consumers Have Little Clue About Their Phone's Software

  September 1, 2010 | Charles S. Golvin

  In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

• Report US Tablet Buyers Are Multi-PC Consumers

  Product Strategists Must Position PCs And Peripherals Within A Multidevice Lifestyle

  August 19, 2010 | Sarah Rotman Epps

  The success of the Apple iPad has created a halo around tablets in general: Consumers are interested in these devices, even if they're confused about what they actually are. US online consumers who...

• Report Updated Q3 2010: The US Consumer PC Market In 2015

  Tablets Cannibalize Netbooks; Desktops Slide But Still Live On

  August 4, 2010 | Sarah Rotman Epps

  As of July 2010, when this report was updated, our conclusions about the long-term implications of the growth of tablets still hold true. In the short-term, tablet growth will be even more...