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  • Report iPhone 4S Cements Apple's Product Strategy Leadership Position

    Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty
    November 22, 2011 | Thomas Husson, Charles S. Golvin

    Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple...

  • Report Amazon Will Be Apple's Top Competitor In Tablets

    Tablet Product Strategists Should View Amazon As Their New "Frenemy"
    August 29, 2011 | Sarah Rotman Epps

    With 28.7 million iPads sold worldwide to date, Apple's lead in the tablet market looks invincible. Enter Amazon.com, whose tablet can compete on price, content, and commerce. If it's launched at...

  • Report The Products That Lose When Tablets Win

    Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers
    June 16, 2011 | Sarah Rotman Epps

    Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

  • Report What The Post-PC Era Really Means

    Technological And Social Forces Revolutionize Computing Product Strategy
    May 17, 2011 | Sarah Rotman Epps

    When Steve Jobs refers to Apple's "post-PC" product portfolio, we hear more than just a buzzword. The post-PC era is real, and its consequences will revolutionize computing product strategy. In...

  • Report 3D Beyond TV

    Identifying Opportunities Beyond The Big Screen
    April 4, 2011 | Nick Thomas

    3D-enabled TVs are in stores now, with manufacturers betting heavily that 3D will be a reason for consumers to upgrade their primary set. Audiences are starting to take an interest in 3D content,...

  • Report AT&T's Acquisition Of T-Mobile USA Dramatically Consolidates The US Wireless Market

    AT&T Reclaims No. 1 Position
    March 23, 2011 | Michele Pelino

    AT&T announced plans to purchase T-Mobile USA from Deutsche Telekom for $39 billion in cash and stock. If regulators approve the deal, AT&T will be the largest wireless carrier in the US, leaping...

  • Report Apps And Browsers Will Coexist On Tablets

    Improved Tablet Browsers Will Force Apps To Evolve
    March 23, 2011 | Sarah Rotman Epps

    Product strategists designing content experiences for tablets must decide on their development priorities across apps and browsers. While some proclaim that "the Web is dead," we see improving...

  • Report AT&T Leaps Back To The Top With T-Mobile Buy

    Device And App Product Strategists Must Scale Up To Keep Up
    March 22, 2011 | Charles S. Golvin

    Consumer product strategists throughout the broader wireless ecosystem are waking up to a potentially radical shift in the industry landscape as AT&T announces its plan to reclaim the top spot in...

  • Report Online Video On TV Leads To Cord-Cutting By 2012

    March 14, 2011 | James L. McQuivey

    A noteworthy 24.8 million US homes have watched online video on a TV set, most of it put there by Netflix with the help of dozens of different devices. Online video delivered over the top is so...

  • Report Crafting Products For The Next Smartphone Owners

    Product Strategists Must Segment The US Smartphone Market
    March 9, 2011 | Charles S. Golvin

    Consumer product strategists — across many categories — are increasingly focused on smartphone owners, and Forrester's recently published US mobile phone forecast confirms the value of this growing...

  • Report Tablets Will Grow As Fast As MP3 Players

    Winning Tablet Product Strategies Will Exploit Both Apps And Browsers
    January 4, 2011 | Sarah Rotman Epps

    Product strategists are struggling to make sense of the tablet opportunity: Will there be a market for tablets beyond Apple's iPad, and if so, how big will it be? In this report, we present data...

  • Report eBook Buying Is About To Spiral Upward

    US eBook Forecast, 2010 To 2015
    November 5, 2010 | James L. McQuivey

    Since Amazon.com introduced the Kindle eReader in 2007, all of the industry's attention has focused on the rapid adoption and proliferation of eReaders. However, the success of the devices has been...

  • Report POST: Developing An iPad Product Strategy

    Product Strategists Need Discipline In Developing For The Device Splinternet
    September 14, 2010 | Sarah Rotman Epps

    The Splinternet, Forrester's term for the proliferation of platforms and devices, has a new addition: Apple's iPad. Even though the iPad's current install base pales in comparison to other...

  • Report How To Make Connected TVs The Future Of TV

    US Connected TV Forecast, 2010 To 2015
    August 26, 2010 | James L. McQuivey

    Connected TVs are all the rage. Every TV maker features connectivity in the top half of their lineup, and major retailers have committed to only sell connected TVs by as soon as 2011. Despite this...

  • Report US Tablet Buyers Are Multi-PC Consumers

    Product Strategists Must Position PCs And Peripherals Within A Multidevice Lifestyle
    August 19, 2010 | Sarah Rotman Epps

    The success of the Apple iPad has created a halo around tablets in general: Consumers are interested in these devices, even if they're confused about what they actually are. US online consumers who...

  • Report How eReaders Will Fare In A Tablet PC World

    US eReader Forecast, 2010 To 2015
    July 21, 2010 | James L. McQuivey

    eReaders face a formidable challenge from the rise of tablet PCs. The iPad is already desired by more people than any single eReader, something we expect to only increase with time. However, with...

  • Report 360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

    July 9, 2010 | Mark Mulligan

    Business models and rights issues have both distorted and fragmented the consumer digital music experience and products. A new generation of 360-degree music services is emerging that leverages...

  • Report The Convenience Quotient Of Consumer Storage And Backup

    July 6, 2009 | Nathan Safran

    The consumer backup and storage space has become increasingly crowded — and sophisticated — over the past 24 months. From burning a DVD to using a full-blown home server, there are a wide variety...

  • Report Less Is More In CE Design

    July 2, 2009 | Nathan Safran

    Consumer electronics (CE) design has long followed an upward technology curve as firms respond to consumer expectations for "more" — more features, more horsepower, more of everything. While...

  • Report Building The Perfect Bundle

    Use Quantitative Methods To Pinpoint What Consumers Want And How Much They Will Pay
    June 29, 2009 | Doug Williams

    Bundles have emerged as a strong opportunity for service providers to drive acquisition and improve customer retention, but only 20% of US online consumers subscribe to voice, broadband, and pay-TV...

  • Report The Convenience Quotient Of Portable Computing

    How Do Different Consumer Devices Stack Up For "Computing" Tasks?
    June 8, 2009 | Paul Jackson

    We're finally seeing consumers embrace computing on the go — whether it's experimentation with Net access and application downloads on the iPhone or trying out inexpensive netbooks, the past 18...

  • Report How Consumers Get Online Video To The TV

    The Convenience Quotient Reveals The TV-Connected PC Is The One To Watch
    June 8, 2009 | James L. McQuivey

    Online video has finally come to the living room. Forrester estimates that nearly 9 million homes in the US watch at least some online video on a TV set in a typical month. Why they do so is...

  • Report Verizon Becomes A Lean, Mean, FiOS Machine

    May 15, 2009 | Doug Williams

    From a consumer product strategy perspective, Verizon's decision to sell its remaining rural wireline properties to Frontier Communications will free the carrier to focus on its FiOS and wireless...

  • Report It's Time For Home Server Solution Packages

    Partnerships Are The Top Priority For Home Server Product Strategists
    September 16, 2008 | J. P. Gownder

    The Windows Home Server market suffered a setback in 2008, harmed by a data corruption bug that took nine months to fix. Overall, the market remains at a very early stage of development: Few...

  • Report HP's New TouchSmart Strikes A Chord

    The All-In-One Touchscreen PC Embodies An "Age Of Style" Product Strategy
    June 20, 2008 | J. P. Gownder

    HP's new TouchSmart stands apart from its earlier, limited-release cousin with better features, new software, and a lower price point. Employing an innovative touchscreen interface, the TouchSmart...

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