23 results in Reports
 

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  • Report How Clients Want To Interact With Financial Advisors

    Younger Consumers Prefer Online Chat, Websites, And Email
    May 12, 2011 | Bill Doyle

    Now more than ever, clients are using new channels to communicate with their financial advisors. Younger clients show a strong preference for communicating with advisors through digital channels...

  • Report US Online Insurance Forecast, 2010 To 2015

    US Online Insurance Sales Will Grow Steadily Through 2015
    April 21, 2011 | Ellen Carney

    In 2010, online motor and home insurance sales in the US grew to $8.4 billion, which represents less than a 4% share of insurance sales in these two categories. What's behind that online...

  • Report How US Consumers Research And Buy Investment Products

    Purchasers Have Often Researched Through A Different Channel
    February 28, 2011 | Bill Doyle, Molly Simpson

    Over the past year, 7% of US online adults have purchased an investment product. While the online channel is the most popular channel for researching, the in-person channel is the most popular for...

  • Report How US Insurance Customers Use Different Channels

    Right-Channeling Delivers Big Business Impact For US Insurers
    November 29, 2010 | Ellen Carney

    Insurance eBusiness and channel professionals are on the front lines of executing the carrier's business strategy: growing the business while controlling costs. But in a market with increasing...

  • Report How Satisfied Are US Consumers With Store-To-Web Shopping?

    May 17, 2010 | Adele Sage

    Only half of consumers are satisfied with their experiences when researching apparel/footwear/accessories, consumer electronics, and wireless products and services in a store and then purchasing on...

  • Report Trends 2010: North American Insurance eBusiness And Channel Strategy

    March 10, 2010 | Chad Mitchell

    It's still too early to crank up Lionel Richie and party all night long, but 2010 is looking much better for North American insurance eBusiness and channel strategy leaders. Financial markets have...

  • Report Understanding First-Time Financial Product Online Applicants

    Most First-Timers Will Apply Online Again For Their Next Financial Product
    February 3, 2010 | Brad Strothkamp

    Forty percent of online US adults who applied online for a financial product in the past 12 months did so for the first time. These first-timers decided to take the plunge, driven mainly by the...

  • Report Profiling US Gen Y Online Apparel Buyers

    January 15, 2010 | Patti Freeman Evans

    Gen Y online apparel buyers represent 21% of all online apparel buyers, being the second-largest group after Gen X. Seventy-four percent of Gen Y online apparel buyers are female and live in...

  • Report Online-Influenced Sales Exceed Direct Sales In Financial Services

    How The Internet Influences Sales In Other Channels
    November 20, 2009 | Brad Strothkamp

    In 2008, the majority of US online adults who researched a financial product did so online, and the majority of those online researchers applied in a channel other than the Web. These cross-channel...

  • Report Technographics® Survey Highlights: US Insurance Channel Preferences

    October 19, 2009 | Jacqueline Anderson

    This highlight deck summarizes the key findings from Forrester’s North American Technographics® Investments And Insurance Online Survey, Q3 2009 (US).This deck covers channel preferences for...

  • Report Profiling The Multichannel Consumer

    How Retailers Can Enable Multichannel Consumer Behavior
    July 29, 2009 | Patti Freeman Evans

    Seventy percent of US online consumers research products online and purchase them offline. Based on this behavior, Forrester has identified two consumer categories: multichannel buyers and online...

  • Report What Consumers Want When Enrolling In 401(k)s

    Recent Applicants Favor Online Research Tools And Automatic Enrollment
    June 9, 2009 | Edward Kountz, Peter Wannemacher

    More than 70 million US adults — around one-third of the adult population — currently have a 401(k) account or workplace retirement savings plan. Although growth in 401(k) ownership has been...

  • Report The Emerging Opportunity In Mobile Commerce

    Explosive iPhone Adoption Resuscitates An Old Idea
    February 12, 2009 | Sucharita Kodali

    The rapid consumer adoption of the iPhone has encouraged retailers to once again consider the mobile-enabled commerce opportunity. Only 14% of US Web buyers who own a mobile device that is capable...

  • Report Multichannel: In-Store Pickup Gains Importance

    Consumers' Expectations Rise, But Retailers Are Slow To Respond
    February 5, 2009 | Brian K. Walker

    Increasingly, customers of multichannel retailers are expecting in-store pickup of online orders. These retailers have an opportunity to drive sales, increase customer satisfaction, and mitigate...

  • Report Cross-Channel Design, One Channel Pair At A Time

    Simplify Your Approach By Focusing On Pairs Of Channels
    January 21, 2009 | Adele Sage

    Consumers are moving from channel to channel, but they're not satisfied with the experiences. Since fixing broken cross-channel experiences can be overwhelming, firms should focus on improving...

  • Report eBusiness' Role In Regaining Traveler Loyalty

    December 15, 2008 | Henry H. Harteveldt

    The number of US online leisure travelers has fallen from 31% in 2006 to 25% in 2008. Travel eBusiness contributes to this loss by not making online travelers feel welcome, not letting them control...

  • Report How To Regain Travelers' Loyalty

    December 3, 2008 | Henry H. Harteveldt, Elizabeth Stark

    Forrester data reveals that travel brand loyalty has decreased by 19% since 2006. Leisure travelers in 2008 have every reason to be disloyal. Why? More travel products and options for travelers to...

  • Report Industry Essential: Global Retail Industry

    eCommerce Revitalization And "Legacy Lifelines" Dominate Retailers' IT Plans Around The Globe
    August 13, 2008 | George Lawrie

    IT spending and interest in new initiatives follows the sun, with optimism waning from Asia Pacific to Europe and then to North America. But retailers across the globe share many priorities —...

  • Report How To Get Customers To Shop Online

    How Consumers Research, Buy, And Get Service
    April 16, 2008 | Carrie Johnson

    Our research still shows that despite the adoption of online transactions, consumers prefer in-store experiences over the Web when it comes to researching, buying, and getting customer service....

  • Report How Consumers Research, Buy, And Get Service

    Preferences For Channels Differ Across Generations
    March 31, 2008 | Bruce D. Temkin

    Forrester asked consumers about the channels they use when researching, buying, and getting customer service. In-person interactions, both phone and store, dominated these activities. But consumers...

  • Report Web-Store Experiences: Electronics Retailers

    Forrester Evaluated Channel Transitions Of Four Electronics Retailers
    February 4, 2008 | Bruce D. Temkin

    Forrester applied its Cross-Channel Review methodology to the experiences at four electronics retailers — Best Buy, Circuit City, RadioShack, and Wal-Mart. While Best Buy received the top overall...

  • Report Fashion And Online Shopping: It's A Match

    Trending US Online Fashion Buyers, 2001 To 2007
    November 15, 2007 | Sucharita Kodali

    In 2006, online apparel sales outpaced computer hardware and software for the first time — evidence of the maturing eCommerce landscape. Who are the online clothing buyers driving this growth, and...

  • Report Forecast Overview For The eBusiness, Channel & Product Management Professional

    September 5, 2007 | Michelle de Lussanet

    This Forecast Overview organizes Forrester's vast body of forecasts relevant to professionals in eBusiness, Channel & Product Management. This document lists all the existing relevant US and...

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