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  • Report Benchmark 2008: The Web Purchasing Power Of Gen X

    North American Consumer Technographics
    July 25, 2008 | Sucharita Kodali

    Despite recent economic woes, online retail sales are projected to grow 17% in 2008 and surpass the $200 billion mark. Further, the bulk of online retail sales are driven by tenured Gen Xers and...

  • Report Benchmark 2007: Retail

    Most Online Shoppers Are Early Adopters
    September 17, 2007 | Sucharita Kodali

    While online shopping continues to grow at a blistering double-digit pace, much of that growth results from the significant amount that the most tenured online shoppers spend online. Although they...

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