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  • Report Will Facebook Ever Drive eCommerce?

    Demystifying The Hype For Retail eBusiness Executives
    April 7, 2011 | Sucharita Kodali

    In spite of the fact that hundreds of millions of people around the world have Facebook accounts, the ability of the social network to drive revenue for eCommerce businesses continues to remain...

  • Report Who Buys Groceries Online And Why

    February 12, 2010 | Sucharita Kodali

    Web grocery continues to be a low-penetration retail category online. Less than 10% of US online adults have purchased groceries online, but those who are doing so are valuable consumers: US online...

  • Report Success In Mobile Commerce Means Asking The Right Questions Now

    July 16, 2009 | Sucharita Kodali

    Forrester recently adapted its methodology for creating a successful social strategy — based on understanding people, objectives, strategy, and technology (POST) — to the mobile strategy space....

  • Report The Tasty Opportunity For Restaurants Online

    Online Ordering Has Clear Benefits, But Execution Needs Help
    February 12, 2009 | Sucharita Kodali

    Despite only a few restaurants having Web ordering capabilities, nearly one in three US Web buyers say that they have ordered food online, either through a PC or mobile device. Forrester believes...

  • Report The Emerging Opportunity In Mobile Commerce

    Explosive iPhone Adoption Resuscitates An Old Idea
    February 12, 2009 | Sucharita Kodali

    The rapid consumer adoption of the iPhone has encouraged retailers to once again consider the mobile-enabled commerce opportunity. Only 14% of US Web buyers who own a mobile device that is capable...

  • Report Myths And Truths About Online Customer Reviews

    Ten Things Online Retailers Should Know About Customer Reviews
    December 23, 2008 | Sucharita Kodali, Peter Hult

    Online shoppers are incorporating social content like customer ratings and reviews in their product research process, and many retailers have fully embraced the strategy. We uncovered five truths...

  • Report Fashion And Online Shopping: It's A Match

    Trending US Online Fashion Buyers, 2001 To 2007
    November 15, 2007 | Sucharita Kodali

    In 2006, online apparel sales outpaced computer hardware and software for the first time — evidence of the maturing eCommerce landscape. Who are the online clothing buyers driving this growth, and...

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