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  • Report The Tasty Opportunity For Restaurants Online

    Online Ordering Has Clear Benefits, But Execution Needs Help
    February 12, 2009 | Sucharita Kodali

    Despite only a few restaurants having Web ordering capabilities, nearly one in three US Web buyers say that they have ordered food online, either through a PC or mobile device. Forrester believes...

  • Report Myths And Truths About Online Customer Reviews

    Ten Things Online Retailers Should Know About Customer Reviews
    December 23, 2008 | Sucharita Kodali, Peter Hult

    Online shoppers are incorporating social content like customer ratings and reviews in their product research process, and many retailers have fully embraced the strategy. We uncovered five truths...

  • Report Topic Overview: eBusiness And The Economy

    November 14, 2008 | Sucharita Kodali

    The silver lining in the cloud of the global recession is that Web businesses are certain to fare better than their offline counterparts as consumers continue to shift their daily activities...

  • Report The State Of Retailing Online 2008: Marketing Report

    May 7, 2008 | Sucharita Kodali

    This report reflects the 11th annual fielding of the State of Retailing Online study, a Shop.org survey conducted by Forrester Research. The objective of the study is to collect a series of...

  • Report Fashion And Online Shopping: It's A Match

    Trending US Online Fashion Buyers, 2001 To 2007
    November 15, 2007 | Sucharita Kodali

    In 2006, online apparel sales outpaced computer hardware and software for the first time — evidence of the maturing eCommerce landscape. Who are the online clothing buyers driving this growth, and...

  • Report Benchmark 2007: Retail

    Most Online Shoppers Are Early Adopters
    September 17, 2007 | Sucharita Kodali

    While online shopping continues to grow at a blistering double-digit pace, much of that growth results from the significant amount that the most tenured online shoppers spend online. Although they...

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