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  • Report The State Of Consumers And Technology: Benchmark 2015, US

    North American Consumer Technographics®
    September 28, 2015 | Gina Fleming

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

  • Report The State Of Consumers And Technology: Benchmark 2014, US

    North American Consumer Technographics®
    January 16, 2015 | Gina Fleming

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our data...

  • Report The Apple Watch: What Makes Consumers Tick?

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    November 20, 2014 | Anjali Lai

    The unveiling of the Apple Watch on September 9, 2014 left consumers and industry analysts with more questions than answers. For example, after the sluggish sales of smartwatch predecessors, such...

  • Report Understanding The Psychology Of Technology Adoption With A Multimethodology Approach

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    September 19, 2014 | Anjali Lai

    Forrester has been studying the life cycle of consumer technology adoption since the inception of our Consumer Technographics studies in 1997. Over the years, the pace of innovation has accelerated...

  • Report US Online Consumers' Perspectives On Wearable Technology

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    September 18, 2014 | Anjali Lai

    In 2012, Forrester's "smart body, smart world" report asserted that sensor-laden embedded devices would be the next big thing among technology trends. Since then, we've witnessed the adoption...

  • Report Brief: Prepare Now For Apple's Giant Leap Into Wearables

    Apple Will Regain The Innovator's Crown And Boost The Wearables Market With The iWatch
    September 8, 2014 | James L. McQuivey, J. P. Gownder

    The wearables market offers marketers a growing opportunity to build relationships with customers. From Disney's successful MagicBand to the Pebble smartwatch's Yelp app, marketers are already...

  • Report Google Glass: What Marketers Need To Know

    Utility-Based Marketing Is In; Advertising Is Out
    June 20, 2013 | Sarah Rotman Epps

    Google Glass, the new head-mounted device from Google, has the potential to be the next great platform for app development — as disruptive and fertile a platform as the iPhone has been. Google's...

  • Report Fitness Wearables — Many Products, Few Customers

    Product Strategists Must Broaden Wearables' Appeal Beyond Fitness
    January 28, 2013 | Sarah Rotman Epps

    Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

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