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• Report The China Customer Experience Index, 2015

  A Benchmark Of How Well Brands In China Use The Customer Experience To Create And Sustain Customer Loyalty

  August 24, 2015 | Ryan Hart

  For the first time, Forrester has applied the new Customer Experience Index (CX Index™) methodology to appraise how well companies in China are delivering customer experiences that create and...

• Report Smart Products Will Require A Hybrid CTO/CIO Skill Set

  The Burgeoning Set Of Connected Offerings Will Require New Skills

  November 16, 2012 | John McCarthy

  The era of the standalone product is over. More and more offerings are becoming intelligent, connected, and thus able to provide more engaging experiences for customers in business or consumer...

• Report The Rise Of Post-PC Productivity

  App Innovators Disrupt The Value Chain Of PC-Era Software Giants

  August 1, 2012 | Sarah Rotman Epps

  Post-PC devices such as smartphones and tablets inspire new productivity scenarios, and their app stores introduce new ways to distribute and monetize software. Billions of dollars are at stake:...

• Report Microsoft's Shrinking Window For Tablets

  Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late

  November 29, 2011 | J. P. Gownder, Sarah Rotman Epps

  Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

• Report The Transformation Of Sourcing Depends On Its Ability To Empower Employees

  An Empowered Report: Sourcing Can Do More To Adapt To Changes In Business Technology

  December 2, 2010 | Christopher Andrews

  A major shift in the technology marketplace is moving technology purchasing power away from centralized IT departments and into the hands of individual employees. This shift, which is driven by...

• Report Rewrite The Netbook Story For Business Technology Buyers

  Position Netbooks For Business Use — Especially In Emerging Markets

  October 9, 2009 | Jennifer Belissent, Ph.D.

  For a device that originated in the concept of the $100-laptop, the netbook certainly hasn't been fully marketed to emerging markets. Nor have firms really marketed netbooks for serious business...

• Report Market Overview: Digital eCommerce Solutions

  The Landscape Of Digital eCommerce Solutions Continues To Evolve

  May 5, 2009 | Brian K. Walker

  Digital products have become a ubiquitous part of the modern lifestyle as consumers buy and download software and digital media of all types to consume — on their PCs, mobile phones, handheld...

• Report Security And Data Management: What The Global eCommerce Leader Needs To Know

  An Ever-Increasing Set Of Regulations And Standards Drives Complexity

  April 23, 2009 | Brian K. Walker

  Security and data compliance are issues that can be easily ignored in the face of the next product launch or marketing campaign. But global eCommerce leaders need to take control of these issues...

• Report It's Time To Review — And Renew — Your Telecommuting Policy

  The Economic Downturn Spurs Many Firms To Revisit Telecommuting Costs And Opportunities

  April 8, 2009 | Brownlee Thomas, Ph.D.

  Sourcing and vendor management teams should work with IT and human resources (HR) to regularly review the company's telecommuting policy. The current economic situation is pushing many companies to...

• Report Industry Essential: Global Retail Industry

  eCommerce Revitalization And "Legacy Lifelines" Dominate Retailers' IT Plans Around The Globe

  August 13, 2008 | George Lawrie

  IT spending and interest in new initiatives follows the sun, with optimism waning from Asia Pacific to Europe and then to North America. But retailers across the globe share many priorities —...

• Report Digital Media Rise In Importance To Reach Enterprise Mobility Buyers

  Mobility Product Marketing Mix Must Include Digital Media

  July 17, 2008 | TJ Keitt, Michele Pelino

  The enterprise mobility arena is heating up as companies are implementing various mobile networks, supporting multiple mobile devices, and deploying a wide range of information- and task-oriented...

• Report The State Of Asia Pacific Enterprise Technology Adoption: 2008¿

  May 20, 2008 | Jonathan Browne

  How are businesses in the Asia Pacific (APAC) region adopting technologies in the software, hardware, networks, and services categories, and what do they plan to do with IT budgets in the next 12...

• Report Transportation Takes Mobility On The Road

  Mobility Helps Firms Improve Business Processes

  April 23, 2007 | Maribel D. Lopez

  Mobility is top of mind for nearly half of the North American and European companies that rank setting a mobile strategy and policy as a top priority. Transportation is ahead of the curve in terms...

• Report The Evolution Of The Enterprise Mobility Market

  Vendors Will Grow Through Filling Product Gaps And Market Consolidation

  April 23, 2007 | Maribel D. Lopez

  North American firms are interested in mobility but face numerous challenges including poor network coverage, immature products, and device management issues. Despite these challenges, mobility...

• Report Wading Through The Quagmire Of US Ethernet Services

  Critical Criteria For RFPs

  April 5, 2007 | Lisa Pierce

  Customer interest in Ethernet services is exploding, as is the number of service provider offerings. But the dissimilarities between provider offers are so great that it can be overwhelming....