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  • J. P. Gownder
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  • Report Marketing The Socially Responsible PC

    Dell And Microsoft Bolster Their Consumer Product Brands With (RED)
    February 21, 2008 | J. P. Gownder

    Dell is offering PCs, with Microsoft's Windows Vista software, cobranded with the (RED) campaign, a philanthropic effort to combat HIV/AIDS in Africa. This type of social responsibility marketing...

  • Report Acer Creates A Global Titan With Gateway

    This Strategic Move Will Thwart Lenovo And Give Dell And HP Real Competition
    August 28, 2007 | J. P. Gownder

    Acer's announcement that it will acquire Gateway is a clever plan, as Acer simultaneously improves its brand recognition, channel reach, and opportunity for gains in margin. Like IBM Deep Blue,...

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