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Report The CIO's Guide To CES 2019: Leading Indicators For New Tech Challenges And Collaboration
CES Was A Showcase Of Connected Experiences And Products
February 6, 2019 | Frank E. GillettCES provides a wealth of information and technological possibilities. Digital leaders should monitor the tech trends showcased each new year to help anticipate an array of diverse innovations...
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Report The CMO's Guide To CES 2019: Five Big Brand Ideas
January 23, 2019 | Dipanjan ChatterjeeCES, the world's largest tech show, is about much more than technology. For CMOs, CES is rich with innovation ideas, new brand experiences, and conversations about the future of marketing. If you...
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Report What To Learn From Apple's Coming Brawl With Amazon
August 1, 2018 | James L. McQuiveyApple is the iconic brand of this century; soon, it will become the first trillion-dollar company. However, Apple is letting Amazon gradually take over its dominant role by focusing on its elegant,...
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Report Apple "Brands Different": Lessons From The World's Most Valuable Brand
Strategic Plan: The Brand Experience Playbook
April 5, 2018 | Dipanjan ChatterjeeApple is the most valuable brand in the world. Its unrivalled portfolio, category-defining innovation, legendary design, and, most of all, its rabid fandom makes it one of the most worshipped...