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  • James L. McQuivey

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  • Report Quick Take: Amazon Extends Its Lead By Taking Alexa Intelligent Agent Global

    September 14, 2016 | James L. McQuivey

    On September 14, 2016, Amazon announced the availability of Amazon Echo outside the US in its two largest European markets — the UK and Germany. At the same time, Amazon announced a new version of...

  • Report Brief: Google's Nest Buys Dropcam To Disrupt Digital Lifestyle

    CMOs' Strategies Must Tackle Environmental Scanning
    July 16, 2014 | James L. McQuivey

    As June 2014 drew to a close, the tech press assembled in San Francisco to cover announcements from the annual Google I/O developer's conference. But the media mostly missed a significant...

  • Report How To Prepare For The Era Of Experience

    Why Companies Must Adopt A Total Product Experience Approach
    October 18, 2010 | James L. McQuivey

    New consumer product interface technologies will land in homes late in 2010 that will forever change the way humans and machines interact. Implementing such tools as facial recognition, voice...

  • Report How To Make Connected TVs The Future Of TV

    US Connected TV Forecast, 2010 To 2015
    August 26, 2010 | James L. McQuivey

    Connected TVs are all the rage. Every TV maker features connectivity in the top half of their lineup, and major retailers have committed to only sell connected TVs by as soon as 2011. Despite this...

  • Report Why Google TV Is Bigger Than You Think

    How TV Will Finally Become Interactive, At Scale
    June 7, 2010 | James L. McQuivey

    Google made significant noise when it recently announced Google TV, the search giant's most recent attempt to influence the future of the TV experience. The news itself was overly complex, and...

  • Report Blu-ray Can't Succeed With HD Video Alone

    Why The Future Of Blu-ray Depends On Serving Multiplatform Viewers
    July 8, 2009 | James L. McQuivey

    It was just over a year ago that Blu-ray vanquished its long-time rival HD-DVD. Uptake for Blu-ray has been promising: A significant 7% of US households can play Blu-ray discs at home either on a...

  • Report How Consumers Get Online Video To The TV

    The Convenience Quotient Reveals The TV-Connected PC Is The One To Watch
    June 8, 2009 | James L. McQuivey

    Online video has finally come to the living room. Forrester estimates that nearly 9 million homes in the US watch at least some online video on a TV set in a typical month. Why they do so is...

  • Report Cracking The Convenience Code

    How The Convenience Quotient Guides Product Strategy
    February 6, 2009 | James L. McQuivey

    Why do the products with the most desirable features fail as often as they succeed? Diligent consumer product strategists work tirelessly to figure out how their products will fare in the...

  • Report How Whole-Home Audio Products Can Find Their Rhythm

    January 30, 2009 | James L. McQuivey

    Over the past three years, a few whole-home audio devices have trickled into the marketplace from companies like Logitech and Sonos, offering consumers the ability to listen to digital content from...

  • Report Video Devices Vulnerable In A Down Economy

    Consumers Are Likely To Flee To Free Home Video Options
    October 14, 2008 | James L. McQuivey

    The global economic crisis hits people at all levels, constraining spending and making it difficult for new gadgets and devices to gain momentum. At the same time, economic difficulty tends to keep...

  • Report How Video Will Take Over The World

    What The Rise Of OmniVideo Means For Consumer Product Strategy Professionals
    June 17, 2008 | James L. McQuivey

    TV is already the world's most powerful medium, yet it is about to evolve into a form that will be even more powerful, something Forrester calls OmniVideo. OmniVideo includes today's TV content...

  • Report The Future Of Apple Inc.

    By 2013, Apple's Product Mix Will Make It A Credible Hub Of The Digital Home

    Consumer product strategists frequently ask Forrester how Apple's product strategy will evolve: What will Apple's product portfolio look like five years from now, and how is Apple preparing for...

  • Report What It Really Means To Watch TV Online

    May 8, 2008 | James L. McQuivey

    The days of thinking of online video as mostly a YouTube phenomenon are officially over. Instead, the Internet-connected PC has become another TV set in people's lives, one that fulfills all the...

  • Report The Next Apple Music Device We Want To See

    April 23, 2008 | James L. McQuivey

    Rumors abound about which steps Apple will take next in its music business, but none of the rumors have so far hit on a significant opportunity that we see ahead of Apple: rebuilding the home audio...

  • Report Interactive TV's Renaissance

    Electronic Program Guides Train TV Audiences To Interact With TV
    August 14, 2007 | James L. McQuivey

    Television industry strategists are again whispering the once disgraced term "interactive TV." What failed in expensive tests that go back as many as 30 years is now poised to come to fruition...

  • Report Analog TV Shutdown Will Surprise Most, Harm Few

    July 12, 2007 | James L. McQuivey

    On February 17, 2009, all US full-power television stations must shut down their analog broadcasts as mandated by the federal government. Only 16% of viewers think that the switchover is a good...

  • Report Web Video Recording Arrives In Force

    Strategists Must Welcome Ad-Supported, Recordable Web Video
    June 29, 2007 | James L. McQuivey

    This week two new video players are being released — the new RealPlayer and VeohTV — both of which provide the first general purpose tools for recording Web video streams to a PC. They join the...

  • Report The State Of US TV Service Use And Switching, 2006

    May 22, 2007 | James L. McQuivey

    The transition from analog to digital TV service is still underway, and telcos like Verizon and AT&T are trying to grab market share from incumbent cable and satellite providers. Which consumers...