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• Report The ROI Of CX Transformation

  The Business Case Report In The CX Transformation Playbook

  August 15, 2019 | Maxie Schmidt-Subramanian

  Customer experience (CX) transformation efforts bring benefits like increased customer retention and greater cross-sell opportunity. To get those benefits, CX leaders need to invest in areas like...

• Report The Winning Way To Plan Customer Research

  Use Forrester's Customer Research Canvas To Drive The Why, What, How, And Who Of Your Research Efforts

  February 12, 2019 | Kelly Price, Gina Bhawalkar

  Although companies increasingly recognize that if they want to improve CX significantly, they can't skip customer research, Forrester consistently hears from CX pros who struggle to conduct the...