Search Results
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Report IoT Ignites Interest In Outcome-Based Pricing In Manufacturing
Alternative Pricing Models Are Worth Exploring Only When All Sides Agree On Key Metrics
The internet of things (IoT) provides new visibility into the physical assets and outputs of business, making IoT projects well suited to support alternative contractual relationships, such as...
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Report 2019 US Tech Budgets: Industry Outlook
CIOs Should Make Their 2019 Plans With A Solid Understanding Of What's Going On In Their Industry
February 6, 2019 | Andrew BartelsThe US tech budget outlook for 2019 is generally positive, with projected growth of 6.1% only slightly slower than its 2018 growth. But in that broad picture, different industries will face very...
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Report How To Select A Commerce Specialist Service Provider
Lessons From Reference Customers Of "The Forrester Wave™: Commerce Specialist Service Providers, Q4 2018"
January 7, 2019 | Lily VaronIn the first Forrester Wave™ evaluation of commerce specialist service providers, we used 24 criteria to evaluate eight vendors. This report compiles the lessons that customers shared about...
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Report The Forrester Wave™: Commerce Specialist Service Providers, Q4 2018
The Eight Providers That Matter Most And How They Stack Up
November 27, 2018 | Lily VaronIn our 24-criteria evaluation of commerce specialist service providers, we identified the eight most significant ones — Astound Commerce, BORN Group, diconium, Gorilla Group, Isobar, LiveArea,...
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Report Brands, Here's The Size Of Your Digital Commerce Prize
Assessing The Digital Commerce Opportunity For Branded Manufacturers
Consumer-facing brands know that there is proverbial gold in generating direct sales through digital commerce, but the big question is the size of the prize. This report examines the factors that...
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Report Predictions 2019: New Tech
Where VC Funding And Innovation Will Go In 2019
November 6, 2018 | Carlton A. DotyCXOs in large and midsize enterprises must constantly monitor emerging technology markets to uncover innovation opportunities. Top of mind for most are some usual suspects like machine learning,...
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Report Digital Twin Links IoT Data With Customer And Business Outcomes
Digital Twin Frameworks Provide Enterprisewide Context To IoT Data
October 31, 2018 | Nate FlemingFirms use the internet of things (IoT) to connect their products in the field, but what to do with the resulting data remains a challenge. Digital twins of products in the field aggregate and...
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Report Emerging Technology Spotlight: Digital Twin
Digital Twin Drives IoT's Value By Contextualizing Products
October 29, 2018 | Nate FlemingAs product companies seek to monetize their internet of things (IoT) initiatives, digital twin will be a key framework for CIOs managing disparate data sources around a single product in the field....
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Report Leverage A Portfolio Of Innovation In Your Industry For Market Leadership
Automotive Industry Uses Five Innovation Types To Arrive At Success
Market leaders in the automotive industry are prioritizing innovation types that help them drive market change rather than simply respond to those disrupting the market. CIOs wanting to lead their...
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Report Case Study: How Carbon Redefined Customer Service In 3D Printing
October 16, 2018 | Daniel Hong, Laura NaparstekDigital business professionals aspire to disrupt their industries by offering differentiated customer service experiences that drive loyalty and revenue. Carbon disrupts the already disruptive 3D...
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Report Emerging Technology Spotlight: Additive Manufacturing
Additive Manufacturing Transforms The Products We Use Daily
October 15, 2018 | Carlton A. DotyAdvancements in 3D-printing technology stand poised to revolutionize the way mass-produced products are made. With additive manufacturing, a technology-enabled process, manufacturers can accelerate...
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Report How Customer Experience Drives Business Growth, 2018
The Revenue And Business Growth Impact Of Investing In CX For 18 Industries
Many customer experience (CX) pros find it hard to show the business impact of improving CX. That's why Forrester built industry-specific models that demonstrate how CX improvements drive growth...
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Report Spend On Marketing Performance Measurement Doubles By 2023
September 17, 2018 | Jim NailMarketing performance measurement is becoming increasingly data-driven, applying sophisticated statistical analytic approaches to link marketing to revenue. Demand for software and services...
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Report The Forrester Automotive Wave™: European Websites, Q3 2018
European Auto Brands' Sites Don't Meet Customers' Evolving Expectations
August 29, 2018 | Brendan Miller, Alex CauseyMore than half of European consumers spend 10 hours or more researching a new car, and nearly three-quarters consider three or more brands before they purchase or lease a vehicle. To gauge how...
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Report How To Secure Connected And Autonomous Vehicles
Security Pros Must Prepare For Emerging Transportation-Specific Cyberthreats
Connected and autonomous vehicles (CVs and AVs) are transforming transportation. While business leaders enthuse about reinventing the in-vehicle customer experience to drive brand loyalty and...
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Report The Forrester Wave™: Industrial IoT Software Platforms, Q3 2018
The 15 Providers That Matter Most And How They Stack Up
In our 24-criteria evaluation of industrial internet-of-things (IIoT) software platform providers, we identified the 15 most significant — Amazon Web Services (AWS), Atos, Bosch, C3 IoT, Cisco, GE...
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Report The AI Revolution In CX Measurement
12 AI Use Cases That Can Improve How CX Pros Track CX And Drive CX Action — And What CX Pros Must Do Now To Prepare
August 1, 2018 | Maxie Schmidt-SubramanianAI technologies have the potential to make customer experience (CX) measurement programs more effective and efficient. CX professionals who don't pay attention to the current AI revolution will be...
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Report Emerging Technologies Are Transforming "Made In China"
Consider Four Scenarios To Transform Manufacturing With Emerging Technologies
China's government is driving the transformation of the country's manufacturing sector and raised it to a national strategic imperative with the "Made in China 2025" initiative. Manufacturing CIOs...
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Report Make The Business Case For Investing In PLM
Position PLM As A Revenue Driver, Not A Cost Savings Tool
July 24, 2018 | Nate FlemingBusiness executives often underestimate product lifecycle management (PLM) software solutions, dismissing them as legacy systems valued only by techies in product design and development. What they...
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Report New Tech: Autonomous Vehicles, Q3 2018
Forrester's Landscape Overview Of 24 Providers
Over the past decade, self-driving cars have moved from a curiosity in college engineering labs to a top priority for global tech and auto companies. Why? The technology that enables vehicles to...
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Report Make Startup Acquisitions Part Of Your Digital Business Growth Strategy
The High-Tech Industry Has Mastered Startup-Driven Product Innovation — You Can, Too
July 17, 2018 | Ted Schadler, Mike ChirokasInvestments in emerging technology startups have never been higher, which means the raw materials of technology-based innovation have never been more abundant. CIOs can learn from the high-tech...
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Report The Top Emerging Technologies To Watch 2018
To outpace the competition, CIOs must keep a constant finger on the pulse of technology change. Forrester has identified 12 emerging technologies with massive disruptive potential; their impact...
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Report Protect Your Investment: Build Privacy And Security Into Your Marketing Technology Strategy
Performance Management: The Customer Trust And Privacy Playbook
July 6, 2018 | Joe Stanhope, Alexander SpiliotesB2C marketing and customer insights (CI) pros are increasingly implementing a multitude of new technologies that use a wide variety of customer data for insights and engagement. These acquisitions...
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Report The Canadian Tech Market Outlook For 2018 To 2019
5% Growth In 2018 Will Slow To Under 4% In 2019
The Canadian tech market will continue to post solid growth, but several factors may slow growth in 2019. Uncertainty around the future of the North American Free Trade Agreement (NAFTA) combined...
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Report The US Luxury Auto Manufacturers Customer Experience Index, 2018
How US Luxury Auto Manufacturers Earn Loyalty With The Quality Of Their Experience
June 20, 2018 | Brendan Miller, Alex CauseyHow well do leading luxury auto brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the rankings of seven luxury auto brands that we analyzed as part of the...