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  • Report Ratings And Reviews: Q1 2011 Snapshot

    May 16, 2011 | Patti Freeman Evans

    Our research tells us that people love ratings and reviews. In fact, they rely on them for a majority of purchases. However, the days of simple stars and paragraphs are long gone. The use of...

  • Report How US Consumers Research And Buy Investment Products

    Purchasers Have Often Researched Through A Different Channel
    February 28, 2011 | Bill Doyle, Molly Simpson

    Over the past year, 7% of US online adults have purchased an investment product. While the online channel is the most popular channel for researching, the in-person channel is the most popular for...

  • Report Establishing A Global Online Retail Footprint

    An Analysis Of US eBusiness International Expansion
    September 17, 2010 | Zia Daniell Wigder

    It used to be that international expansion for US-based retailers meant shipping to Canada. Today, however, the majority of the top 50 online retailers in the US have a presence outside the country...

  • Report TechRadar™ For eBusiness And Channel Strategy Professionals: Social Commerce, Q1 2010

    Which Social Tools Make The Most Sense For Web Businesses And Why
    February 25, 2010 | Sucharita Kodali

    Forrester's TechRadar is a framework that helps decision-makers prioritize investments in the tools and technologies that underlie a given discipline. Social commerce, which comprises the social...

  • Report The US Auto Insurance Buyer's Journey

    The Web Is Critical To Research, But Many Shoppers Cross Channels To Apply
    November 24, 2009 | Peter Wannemacher, Chad Mitchell

    Four in five US adults own auto insurance, and more than one in four applies for a new policy each year. We used Forrester's Technographics® data to analyze how millions of US adults research,...

  • Report Online Retail Customer Service Availability Needs Some Improvement

    Retail eBusiness Customer Service And Support Benchmark, 2009
    August 7, 2009 | Diane Clarkson, Elizabeth Stark

    As part of a larger analysis of 90 Web sites, Forrester evaluated the accessibility and availability of online customer service and support among 30 leading retail Web sites. Retail sites scored...