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  • Report Trends 2010: North American Insurance eBusiness And Channel Strategy

    March 10, 2010 | Chad Mitchell

    It's still too early to crank up Lionel Richie and party all night long, but 2010 is looking much better for North American insurance eBusiness and channel strategy leaders. Financial markets have...

  • Report Green Marketing Will Grow In 2009

    Successful Green Strategies Save Costs And Generate Additional Revenues
    July 16, 2009 | Steven Noble

    Does green marketing still matter? With consumer concern for the environment, standards and regulations changing, and the ability for organizations to save by being green, green strategies are more...

  • Report Lower Prices, Better Devices, And The Democratization Of The TV Market

    June 30, 2009 | Abe Garon, Nathan Safran

    Forget the 1950s: Consumers are living in the golden era of television, whatever the problems of the broadcast TV industry. Not only do consumers have more control over when and where they watch...

  • Report Crafting An Insurance Social Media Strategy

    P&C And Life Insurers Are Getting Social With Customers And Agents
    June 8, 2009 | Chad Mitchell

    Property and casualty and life insurers market some of the most boring consumer products and brands. Times are changing, though, as emerging direct brands like Esurance and traditional agent-based...