71 results in Reports
 
Sort by:
Refine
  • Salesforce

Featured content

ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

Search Results

  • Report Now Tech: Mobile Engagement Automation, Q2 2020

    Forrester's Overview Of 25 Mobile Engagement Automation Providers
    May 21, 2020 | Stephanie Liu, Joe Stanhope

    You can use mobile engagement automation (MEA) to identify the right moments to engage with customers, send contextually relevant messages, and engage with customers across the entire customer...

  • Report The Forrester Wave™: B2B Commerce Suites, Q2 2020

    The 13 Providers That Matter Most And How They Stack Up
    May 19, 2020 | Joe Cicman, Emily Pfeiffer

    In our 29-criterion evaluation of B2B commerce suites providers, we identified the 13 most significant ones — Adobe, Apttus, BigCommerce, commercetools, Elastic Path Software, Episerver, Insite,...

  • Report The Forrester Wave™: B2C Commerce Suites, Q2 2020

    The 10 Providers That Matter Most And How They Stack Up
    May 19, 2020 | Emily Pfeiffer, Joe Cicman

    In our 31-criterion evaluation of B2C commerce suites providers, we identified the 10 most significant ones — Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce,...

  • Report The Forrester Wave™: Email Marketing Service Providers, Q2 2020

    The 13 Providers That Matter Most And How They Stack Up
    May 12, 2020 | Shar VanBoskirk

    In our 23-criterion evaluation of email marketing service providers, we identified the 13 most significant ones — Acoustic, Adobe, Bluecore, Braze, Cheetah Digital, Cordial, dotdigital, Epsilon,...

  • Report Now Tech: SaaS Marketplaces, Q2 2020

    Forrester's Overview Of 12 SaaS Marketplace Providers
    May 5, 2020 | Liz Herbert

    You can use software-as-a-service (SaaS) marketplaces to streamline SaaS buying, simplify contracting and vendor management, and reduce risk by doing pre-vetting of solutions. But to realize these...

  • Report Now Tech: Real-Time Interaction Management, Q2 2020

    Forrester's Overview Of 42 RTIM Providers
    April 30, 2020 | Rusty Warner

    You can use real-time interaction management (RTIM) to orchestrate contextually relevant customer experiences, address customer expectations for mutual value exchanges with your brand, and align...

  • Report Now Tech: Customer Analytics Technologies, Q1 2020

    Forrester's Overview Of 33 Customer Analytics Providers
    March 25, 2020 | Brandon Purcell

    You can use customer analytics technologies to increase customer lifetime value (CLV), drive loyalty, and improve the customer experience (CX). But to realize these benefits, you'll first have to...

  • Report The Forrester Wave™: Public Cloud Development Platforms, North America, Q1 2020

    The Nine Providers That Matter Most And How They Stack Up
    March 16, 2020 | John R. Rymer, Dave Bartoletti

    In our 29-criterion evaluation of public cloud development platforms, we identified and assessed the nine most significant ones — Alibaba, Amazon Web Services (AWS), Google, IBM, Microsoft, Oracle,...

  • Report The Forrester Wave™: Healthcare CRM Providers, Q1 2020

    The Seven Providers That Matter Most And How They Stack Up
    March 12, 2020 | Arielle Trzcinski, Kate Leggett

    In our 31-criterion evaluation of healthcare CRM providers, we identified the seven most significant ones — Creatio, Healthgrades, Microsoft, Pegasystems, Salesforce, SugarCRM, and Welltok — and...

  • Report Now Tech: Public Cloud Development Platforms, Q1 2020

    Forrester's Overview Of 16 Public Cloud Development Platform Providers
    March 4, 2020 | Dave Bartoletti, John R. Rymer

    Application development and delivery (AD&D) pros can use public cloud development platforms to quickly develop and deliver applications to support business innovations and operations automation,...

  • Report Don't Buy Software Without A Services Partner At The Table

    How You Deploy Software Can Make Or Break Your Transformation — Here's How To Understand And Work Partnerships To Best Advantage
    February 28, 2020 | Ted Schadler

    Software vendors, service providers, and cloud vendors need each other to survive. Application development and delivery (AD&D) leaders need them to work well together to succeed. But how these...

  • Report Now Tech: Healthcare CRM, Q1 2020

    Forrester's Overview Of 17 Healthcare CRM Providers
    February 21, 2020 | Arielle Trzcinski, Kate Leggett

    You can use healthcare CRM to attract, acquire, and retain customers; aggregate complex and disparate data sets; and provide insight to drive behavior change. But to realize these benefits, you'll...

  • Report Now Tech: B2C Commerce Suites, Q1 2020

    Forrester's Overview Of 17 B2C Commerce Providers
    February 6, 2020 | Emily Pfeiffer

    You can use B2C commerce suites to increase revenue, improve efficiency, and unite business functions. But to realize these benefits, you'll first have to select from a diverse set of vendors that...

  • Report Now Tech: B2B Commerce Suites, Q1 2020

    Forrester's Overview Of 30 B2B Commerce Suite Providers
    February 6, 2020 | Joe Cicman

    You can use B2B commerce suites to digitize buying and selling processes, provide convenient engagement for customers, and uncover valuable customer insights to personalize the buying experience....

  • Report The Forrester Tech Tide™: Data Management, Q1 2020

    Intermediate Level: Data Practices For Insights-Driven Businesses
    January 23, 2020 | Noel Yuhanna

    Data management is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in data management, companies are evaluating and adopting a...

  • Report Now Tech: Email Marketing Vendors, Q1 2020

    Forrester's Overview Of 34 Email Marketing Providers
    January 22, 2020 | Shar VanBoskirk

    You can use email marketing to create better brand experiences, establish customer relationships, and experiment. But to realize these benefits, you'll first have to select from a diverse set of...

  • Report Accelerate Open Innovation Via Corporate Venture Capital

    The Do's And Don'ts Of Building A Startup Ecosystem
    December 6, 2019 | Nigel Fenwick

    Digital leaders are tasked with accelerating innovation across the enterprise. The build vs. buy decision applies to innovation as well as software. Buying innovation by investing in startups can...

  • Report Applying The Forrester Wave™: Enterprise BI Platforms, Q3 2019

    Extend Your Investment In An Enterprise BI Platform Beyond Just BI
    December 3, 2019 | Boris Evelson, John R. Rymer

    In July 2019, we published two Forrester Wave™ evaluations on enterprise business intelligence (BI) platforms — client-managed and vendor-managed. We used 19 criteria to evaluate 20 vendors across...

  • Report The Forrester Wave™: SaaS Billing Solutions, Q4 2019

    The Nine Providers That Matter Most And How They Stack Up
    November 18, 2019 | Lily Varon

    In our 29-criterion evaluation of software-as-a-service (SaaS) billing providers, we identified the nine most significant ones — Aria Systems, BillingPlatform, Chargify, Gotransverse, Recurly,...

  • Report The Forrester Tech Tide™: Identity And Access Management, Q4 2019

    Seventeen Technology Categories Underpin The IAM Market
    November 14, 2019 | Andras Cser, Sean Ryan

    Identity and access management (IAM) is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in IAM, companies are evaluating and...

  • Report Now Tech: Channel Onboarding, Q4 2019

    Forrester's Overview Of 30 Channel Onboarding Providers
    November 11, 2019 | Jay McBain

    You can use channel onboarding to improve channel revenue as well as partner relationships and loyalty, which correlate to the long-term success of partnerships and require personalized education,...

  • Report CRM Goes Vertical In The Age Of The Customer

    Landscape: The CRM Playbook
    November 8, 2019 | Kate Leggett

    Application development and delivery (AD&D) professionals who support CRM cannot afford failed technology initiatives. They increasingly deploy CRM solutions that are verticalized to leverage...

  • Report The Forrester Wave™: Social Suites, Q4 2019

    The Eight Providers That Matter Most And How They Stack Up
    October 9, 2019 | Jessica Liu

    In our 40-criterion evaluation of social suites providers, we identified the eight most significant ones — Clarabridge, Facelift, Falcon.io, Hootsuite, Khoros, Salesforce, Socialbakers, and...

  • Report The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019

    Tools And Technology: The Enterprise Marketing Technology Playbook
    September 25, 2019 | Joe Stanhope

    In our 40-criterion evaluation of enterprise marketing software suites (EMSSes), we identified the seven most significant ones — Acoustic, Adobe, Oracle, Salesforce, SAP, SAS, and Zeta — and...

  • Report The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019

    The Seven Providers That Matter Most And How They Stack Up
    September 25, 2019 | Rusty Warner

    In our 40-criterion evaluation of cross-channel campaign management (CCCM) providers that package their CCCM solutions as modules within larger enterprise marketing software suites (EMSSes), we...

Content Type

Apply

Filters

Region