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  • Product Portfolio Strategies
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  • Report What QWERTY Can Teach You About Product Strategy

    Path Dependence Matters, But Digital Disruption Matters More
    January 11, 2012 | J. P. Gownder

    Product strategists looking to the past to guide future decisions often learn the wrong lessons about history. They point to the QWERTY keyboard or the success of Blu-ray to show that path...

  • Report Mass Customization Is (Finally) The Future Of Products

    Apply The CURA Framework To Build A Winning Customized Product Strategy
    April 15, 2011 | J. P. Gownder

    Mass customization has long been the next big thing in product strategy. After a variety of false starts, its time has finally come. Changes in customer-facing technology are opening up new...

  • Report Introduction To Conjoint Analysis For Consumer Product Strategists

    Design Products Using Feature Tradeoff Simulation
    January 13, 2011 | J. P. Gownder

    We find that not enough consumer product strategists employ conjoint analysis to aid product design and pricing. Conjoint subjects consumers to a simulated purchasing exercise, varying the features...

  • Report It's Time For Home Server Solution Packages

    Partnerships Are The Top Priority For Home Server Product Strategists
    September 16, 2008 | J. P. Gownder

    The Windows Home Server market suffered a setback in 2008, harmed by a data corruption bug that took nine months to fix. Overall, the market remains at a very early stage of development: Few...

  • Report HP's New TouchSmart Strikes A Chord

    The All-In-One Touchscreen PC Embodies An "Age Of Style" Product Strategy
    June 20, 2008 | J. P. Gownder

    HP's new TouchSmart stands apart from its earlier, limited-release cousin with better features, new software, and a lower price point. Employing an innovative touchscreen interface, the TouchSmart...

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