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  • Report Brief: Using Technology To Drive In-Store Customer Engagement

    How To Start Employing Emerging Technologies To Join Physical And Virtual Shopping Experiences
    April 24, 2014 | J. P. Gownder

    Infrastructure and operations (I&O) professionals at retail firms have an opportunity to help their companies employ in-store technologies to craft superior engagement strategies. As I&O becomes a...

  • Report Infrastructure Will Drive The Retail Store Experiences Of The Future

    In-Store Technology Is Too Critical For I&O To Be Left Out
    April 17, 2014 | J. P. Gownder, Michele Pelino

    To engage customers, retailers are implementing new technologies to help increase the relevance of content, reduce shopper frustrations, and create pleasing experiences. For example, Burberry tags...

  • Report Pricing As A Strategic Competency

    Why Price Needs To Become More Than Just A Number For Product Strategists
    February 13, 2012 | J. P. Gownder

    Price can no longer be just a number for product strategists. Pricing now needs to become a strategic competency that affects every aspect of product strategy, from the business model to the nature...

  • Report Case Study: Nike+ GPS iPhone App Enhances The Running Experience

    An Empowered Report: Nike Creates A Location-Aware Mobile Experience
    October 5, 2010 | J. P. Gownder, Seth Fowler

    Nike has created an integrated line of Nike+ products that support its customers' athletic activities through mobile and social means. Nike+ GPS leverages the most advanced capabilities of...

  • Report Case Study: CNN iReport's Mobile Army Of Creators

    An Empowered Report: CNN Turns Smartphone Owners Into Civilian Reporters
    September 24, 2010 | Abe Garon, J. P. Gownder

    CNN has created an army of engaged civilian reporters though the iReport feature of its iPhone app. By taking advantage of the advanced capabilities of today's smartphones, iReport both enhances...

  • Report The Windows 7 Tablet Imperative

    Curated Computing Is Table Stakes For Tablets
    May 27, 2010 | J. P. Gownder, Sarah Rotman Epps

    Tablets are the next important computing form factor. To keep its products front and center, Microsoft needs a partner to produce a successful Windows tablet that competes with the Apple iPad. At...

  • Report The Future Of Apple Inc.

    By 2013, Apple's Product Mix Will Make It A Credible Hub Of The Digital Home

    Consumer product strategists frequently ask Forrester how Apple's product strategy will evolve: What will Apple's product portfolio look like five years from now, and how is Apple preparing for...

  • Report US Digital Camera Owners Move Photos Online

    The Internet Has Become A Key Medium For Photo Storing, Sharing, And Printing
    April 2, 2008 | Alexander Hesse, J. P. Gownder

    With more than six in 10 US individuals owning a digital camera, digital photography has gained mass-market status in the US. Digital camera owners are happy snappers who take about 28 photos per...

  • Report How Generations Are Using Their Home PCs, 2007

    January 8, 2008 | J. P. Gownder

    What are consumers using their home PCs for, and how does this differ across generations? We looked at photo, video, music/audio, home productivity, and work-related activities.

  • Report The Next-Gen DVD Format War: Still Bloody

    Blu-ray Must Drop Hardware Prices Quickly To Beat HD-DVD
    September 21, 2007 | J. P. Gownder

    Forrester predicted in 2005 that Blu-ray would eventually win a hard-fought victory over HD-DVD in the next-generation DVD format war. Today, Forrester believes that Blu-ray remains in a better...

  • Report The Multi-HDTV Household Opportunity

    Marketing To Every Room In The House Will Raise Sales
    August 3, 2007 | J. P. Gownder

    Most technology marketers spend a great deal of their time wooing the majority of US households that still don't own a high-definition TV (HDTV). This singular focus is a mistake: Selling second,...

  • Report The Age Of Style In Consumer PCs

    Visual Design Takes Center Stage In 2007, Explodes By 2012
    June 25, 2007 | J. P. Gownder

    The consumer PC industry is entering the Age of Style, a time in which radical form factor innovations, increased aesthetic diversity, and consumer choice and personalization will determine which...

  • Report Gay, Lesbian, And Bisexual Media Consumption And Attitudes Toward Marketing

    May 11, 2007 | J. P. Gownder

    Gay, lesbian, and bisexual (GLB) households are an ideal group for technology marketers, with above-average adoption of most technology devices and activities. But, what is the best way to reach...

  • Report Gay, Lesbian, And Bisexual Technology Adoption, 2006

    May 11, 2007 | J. P. Gownder

    Although gay, lesbian, and bisexual (GLB) households represent a little more than 3% of all households, as a group they make an ideal segment for tech marketers to sell to -- they have more...