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  • Report In Search Of Green Technology Consumers

    Why Tech Marketers Should Target This Emerging Segment
    November 30, 2007 | Christopher Mines

    A distinct segment of green technology consumers ready to put their dollars behind eco-friendly product choices is becoming visible. Forrester's Technographics® surveys reveal that consumers who...

  • Report Green Electronics: Coming To A Wal-Mart Near You

    Wal-Mart's Focus On Sustainable Electronics Will Encourage Green Technology
    June 18, 2007 | Christopher Mines

    Retailers, like companies in most industries, are adopting more environmentally responsible business practices. Wal-Mart, the world's largest retailer, recently announced plans to evaluate consumer...

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