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  • Report The Forrester Banking Sales Wave™: Canadian Mobile Sites, Q4 2018

    Canadian Banks Need More Compelling Content And Easier Navigation To Win Prospects
    October 29, 2018 | Alyson Clarke, August du Pont, Andrew Hogan

    Chequing accounts are central to a customer's relationship with their primary bank, and an increasing number of Canadians are using their mobile phone to find research and apply for an account. To...

  • Report Four Ways APIs Are Changing Banking

    How Financial Services Firms Are Exploiting APIs And Open Banking
    October 24, 2018 | Jacob Morgan

    Application programming interfaces (APIs) are cornerstone building blocks of digital business and are reframing opportunity within financial services. Digital business leaders are ideally placed to...

  • Report Connect Banking Prospects With Human Help To Drive Sales

    Digital Feature Fix: Offer Prospects Both Self-Service And Human Help
    October 12, 2018 | Alyson Clarke, August du Pont

    A common pitfall on banks' sales sites and mobile apps is that it can be difficult or even impossible for prospects to get human assistance when researching and buying a product. Switching to a...

  • Report Tech Leaders: Guide Your Business Colleagues Through Their Digital Bank Technology Options

    The Different Ways To Deliver The Technology For Digital Banking Subsidiaries Will Influence Budgets And Risk — Be Prepared
    September 26, 2018 | Jost Hoppermann, Oliwia Berdak

    New digital banks and lenders are proliferating, with incumbents joining the ranks of fintech startups to capitalize on new digital business models. As the heads of these new ventures plot their...

  • Report The Forrester Banking Sales Wave™: US Mobile Sites, Q3 2018

    US Banks Need Better Content To Win Prospects
    September 26, 2018 | Alyson Clarke, Andrew Hogan, August du Pont

    Checking accounts are central to a customer's relationship with their primary bank, and an increasing number of customers are using their mobile phone to find research and apply for an account. To...

  • Report Design And Implement A Centralized Alerts Hub For Your Digital Banking Customers

    Digital Feature Fix: Boost Alerts Enrollment And Usage By Improving Management Tools
    September 20, 2018 | Peter Wannemacher

    Our reviews for our Forrester Industry Wave™ research routinely reveal that digital banking sites and mobile apps are missing important content, features, or functions that help customers complete...

  • Report Use Needs-Based Content To Drive Banking Sales

    Digital Feature Fix: Product-First Bank Sales Strategies Are Shortsighted And A Competitive Disadvantage
    September 11, 2018 | Alyson Clarke, August du Pont

    Our Forrester Industry Wave™ evaluations often reveal that banking digital sites and mobile apps are missing important content, features, or functions that help customers complete their goals. Many...

  • Report Assess Your Digital Banking Capabilities

    Assessment: The Digital Banking Strategy Playbook
    July 31, 2018 | Aurelie L'Hostis

    To achieve digital mastery, banks need to invest in digital capabilities that reflect the entire customer life cycle and support customers across touchpoints. This report — which is the assessment...

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