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The Marketing Measurement And Insights Playbook For 2019
Cross-Channel Attribution Puts The Science In Marketing Measurement
Marketers must change their attitude toward measurement: away from passively reviewing post-campaign reports and toward actively analyzing those past results to guide future plans. To make this...
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Charts & Figures Forrester's Total Economic Impact™ (TEI) Framework Examines Benefits, Costs, Flexibility, And Risk
The ROI Of Customer Loyalty
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Charts & Figures An ROI Model For Loyalty Programs Leveraging Forrester's Total Economic Impact™ (TEI) Framework
The ROI Of Customer Loyalty
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Charts & Figures Key Elements Of The Business Technology Business Case
The ROI Of Customer Loyalty
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Charts & Figures Agile Marketing Planning Processes Enable More Relevant And Effective Campaigns
Adopt Agile Marketing Planning Processes
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Charts & Figures Guardrails Around Planning Phases Help Marketers Optimize Tactics
Adopt Agile Marketing Planning Processes
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Charts & Figures The Three Prongs Of Building Trust
The Mechanics Of Trust
December 20, 2018 | Fatemeh Khatibloo -
Charts & Figures Consumers Preferred Six Flags After Learning Of SeaWorld's Mistreatment Of Orcas
The Mechanics Of Trust
December 20, 2018 | Fatemeh Khatibloo -
Charts & Figures Southwest Airlines Is Selectively Disrupting Trust In The Airline Industry
The Mechanics Of Trust
December 20, 2018 | Fatemeh Khatibloo -
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Charts & Figures Brands Like Everlane And Microsoft Publicly Tout Their Transparency Efforts
The Mechanics Of Trust
December 20, 2018 | Fatemeh Khatibloo -
Charts & Figures Measure Your Social Performance For Content Impact, Marketing Impact, And Business Impact
How To Measure Social Programs
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Charts & Figures Align Social Tools And Technology To The Customer Life Cycle For Best Results
How To Measure Social Programs
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Charts & Figures Five Competencies Evolve At Each Maturity Level
Build Capabilities For Measurement Success
December 7, 2018 | Jim Nail -
Charts & Figures Developers Use A Variety Of Metrics To Measure Success
Rethink Metrics To Gain DX Traction
December 6, 2018 | Mark Grannan, Danielle Jessee -
Charts & Figures Engagement Versus Traditional AD&D Metrics For Digital Experience
Rethink Metrics To Gain DX Traction
December 6, 2018 | Mark Grannan, Danielle Jessee -
Charts & Figures B2B Marketers Chase Short-Term Funnel Metrics
B2B Firms Must Focus On Brand Equity To Drive Value
November 27, 2018 | Dipanjan Chatterjee -
Charts & Figures Brand Health, Satisfaction, And Equity Defined
B2B Firms Must Focus On Brand Equity To Drive Value
November 27, 2018 | Dipanjan Chatterjee -
Charts & Figures A Strategic B2B Brand Measurement And Management Framework
B2B Firms Must Focus On Brand Equity To Drive Value
November 27, 2018 | Dipanjan Chatterjee -
Charts & Figures Brand Is A Top Priority For B2B CMOs
B2B Firms Must Focus On Brand Equity To Drive Value
November 27, 2018 | Dipanjan Chatterjee -
Charts & Figures The Three Temporal Elements Of Modern Brand Measurement
Branding Never Sleeps: Relentlessly Measure, Manage, And Improve Your Brand
November 21, 2018 | Dipanjan Chatterjee -
Charts & Figures Brand Health, Satisfaction, Equity, And Value, Defined
Branding Never Sleeps: Relentlessly Measure, Manage, And Improve Your Brand
November 21, 2018 | Dipanjan Chatterjee -
Charts & Figures A Brand Is Energized By Emotion, Salience, And Fit
Emotions Fuel Your Brand Energy
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Charts & Figures Brand Energy Correlates To Four Key Brand Outcomes
Emotions Fuel Your Brand Energy
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Charts & Figures Brand Energy Scores Reveal The Importance Of Emotion
Emotions Fuel Your Brand Energy
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Charts & Figures The Marketing-Led Stakeholder Map
Link Insights To Action With A Measurement-Driven Organization
November 15, 2018 | Tina Moffett