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  • Mobile Application Development
  • Zhi-Ying Barry

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The Mobile App Development Playbook For 2019

Build Great Mobile Apps That Drive Engagement

The mobile mind shift is driving businesses' customers and stakeholders to expect (and demand) support for a wide variety of smartphones and tablets. But for application development and delivery...

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  • Report Banks: You're Building Too Many Apps

    Separate, Standalone Apps Should Be Rare And Built For Unique Customer Segments Or Needs
    February 27, 2019 | Zhi-Ying Barry, Peter Wannemacher

    Many banks have developed multiple customer-facing mobile apps to address specific use cases, offer a particular function, or roll out new services, but some banks are still building too many apps,...

  • Report Provide Easy And Flexible Ways To Send And Transfer Money

    Digital Feature Fix: Offer A Wide Range Of Money Transfer Timing And Viewing Options
    January 10, 2019 | Zhi-Ying Barry

    Conducting money transfers is one of the top five activities that customers want to use mobile banking for. Yet while most banks make money transfers convenient — such as letting customers transfer...

  • Report Create Value For Customers With Nonbank Offers

    Digital Feature Fix: Engage Customers With Contextual And Personalized Offers

    Many banks are encouraging customers to use mobile banking with third-party offers and rewards. However, these efforts are often half-hearted and not relevant to customers in their context. At...

  • Report Best Practices In Australian Mobile Banking Functionality

    CommBank And Westpac Charge Ahead With Impressive Functionality
    August 2, 2018 | Zhi-Ying Barry

    Mobile apps are the touchpoint of choice for millions of Australians to do their banking and manage their finances. With expectations rising, digital banking teams know that they need to improve...

  • Report The Forrester Banking Wave™: Australian Mobile Apps, Q2 2018

    CommBank Leads; Other Banks Deliver Mixed Experiences
    June 28, 2018 | Zhi-Ying Barry, Tom Champion

    Mobile apps are the touchpoint of choice for Australians to manage their finances. Digital banking leaders need to build mobile banking around customer needs, empower customers with valuable money...

  • Report Global Mobile Banking Benchmark, 2017

    BBVA Earns The Top Spot

    To stay relevant to customers, digital banking strategy executives need to deliver useful and usable mobile banking services that not only exceed customers' current expectations but also anticipate...

  • Report 2017 New Zealand Mobile Banking Benchmark

    Kiwibank Edges Out Bank Of New Zealand With Good Usability
    June 8, 2017 | Zhi-Ying Barry

    Digital banking strategy executives need to deliver mobile banking services that not only exceed customers' current needs and expectations, but also anticipate their future needs and improve their...

  • Report 2017 Australian Mobile Banking Benchmark

    CommBank Takes The Top Spot; Westpac Gives Chase
    June 5, 2017 | Zhi-Ying Barry

    Digital banking strategy executives need to deliver mobile banking services that not only exceed customers' current needs and expectations, but also anticipate their future needs and improve their...

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