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  • Report Use Visualizations To Build Confidence In Strategy

    EAs Are Using Strategy On A Page To Convey The Firm's Strategy
    June 1, 2017 | Gordon Barnett

    Organizations need a transformation strategy to articulate how they will succeed in winning, serving, and retaining their increasingly powerful customers. But without sufficient clarity, enterprise...

  • Report The New Agency Operating Model For Brands

    Follow A Four-Step Plan To Realign Your Agency's Value Around The Customer
    April 6, 2017 | Brigitte Majewski, Sarah Sikowitz

    The marketer and agency relationship is broken. Before selecting yet another agency that will ultimately disappoint, marketers need to take an outside-in approach that prioritizes customer...

  • Report Vendor Landscape: Enterprise Architecture Management Suites 2017

    Market Fragmentation Is Rife As Vendors Fight To Meet EA Pros' Needs
    March 28, 2017 | Gordon Barnett

    Enterprise architecture management suite (EAMS) adoption is accelerating as enterprise architecture (EA) pros help their firms transform. Simultaneously, the market landscape is evolving, with...

  • Report The Future Tech Organization: Smaller, Faster, And More Specialized

    How The CIO's Team Will Change Over The Next Five To Seven Years
    March 27, 2017 | Marc Cecere

    The accelerating dynamics of the age of the customer (AoC) and business technology (BT) are driving the redesign of the CIO's organization, which Forrester calls technology management (TM)....

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