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  • Report Map The Way To Your CRM Business Outcomes

    Road Map: The CRM Playbook
    May 17, 2019 | Kate Leggett

    When application development and delivery (AD&D) professionals create a CRM road map, they need to evaluate alternative CRM tactics, leverage synergies between initiatives, slot each new initiative...

  • Report Paving The Path To Omnichannel Commerce

    Road Map: The Omnichannel Commerce Playbook
    March 5, 2019 | Brendan Witcher

    Digital business professionals have recognized the need for omnichannel programs for years, but many are unsure of where to start. This report guides digital business pros on how to craft an...

  • Report Create A Collaborative SaaS Migration Road Map That Is Fast, Not Perfect

    Road Map: The SaaS Transformation Playbook
    February 1, 2019 | Duncan Jones

    Forrester Analytics data shows that two-thirds of software decision makers in enterprises plan to replace or complement their enterprise resource planning (ERP) software with software-as-a-service...

  • Report Define A Road Map To Accelerate Your Security Program

    Road Map: The S&R Practice Playbook
    January 8, 2019 | Christopher McClean

    Turning strategy into action reveals a CISO's worth. A solid security road map is the best way to do this; it guides implementation efforts, shows support for key business initiatives, and explains...

  • Report Use BT Road Maps To Drive Strategic Portfolio Management

    Road Map: The Strategic Portfolio Management Playbook
    December 20, 2018 | Margo Visitacion

    Delivering on strategies that enhance customer experience, executives continually urge tech teams to deliver value faster. Doing so sustainably requires clear insight into strategy, as well as...

  • Report Understand EA Stakeholders And Their Needs

    Business Case: The EA Practice Playbook
    December 19, 2018 | Gordon Barnett

    Today's enterprise architecture (EA) organizations are engaging more with the front end of the business: sales, marketing, and product management. Understanding their needs and goals is...

  • Report Chart Your Path To Social Media Maturity

    Road Map: The Social Marketing Playbook
    December 10, 2018 | Jessica Liu

    To maximize the effectiveness of social media, B2C marketers should build a road map that gradually expands their social programs' footprint beyond outbound marketing. Read this report to identify...

  • Report Your ECM Road Map Is A Living Document: Plan For Quick Wins, And Adapt To Changing Needs

    Road Map: The Enterprise Content Management Playbook
    December 7, 2018 | Cheryl McKinnon

    Enterprise architecture (EA) professionals play — or will play — an essential orchestration role as their organizations invest in technologies to improve customer and employee experiences. This...

  • Report Get Tactical With A Dynamic GRC Road Map

    Road Map: The Governance, Risk, And Compliance Playbook
    November 30, 2018 | Nick Hayes

    GRC road maps document the practical steps needed to execute major risk and compliance initiatives. The challenge is how to plan for continued progress, knowing for certain that the risk and...

  • Report EA Metrics That Matter

    Benchmarks: The EA Practice Playbook
    November 19, 2018 | Gordon Barnett

    Enterprise architecture (EA) leaders are struggling to define metrics that demonstrate the value delivered by their EA practice. This report lays out the core categories of EA metrics, recommends...

  • Report Take Two Technology Roads To Digital Experience Success

    Road Map: The Digital Experience Delivery Playbook
    November 16, 2018 | Ted Schadler

    Once you have a strategy to prioritize digital interactions and have assessed the business impact of each investment, it's time to produce your technology road map. You must pursue two paths...

  • Report Your Digital Experience Strategy Starts With A Customer Journey Map

    Identify And Invest In The Moments That Matter With The Help Of This Three-Part Planning Guide: Strategy, Business Impact, And Road Map
    October 3, 2018 | Ted Schadler

    Your customers expect the same quality of digital experiences from you as they get from Amazon, Netflix, and Uber. That will require transforming your experiences and the operations that support...

  • Report Four Steps To Build An Effective EA Road Map

    Road Map: The EA Practice Playbook
    July 6, 2018 | Gordon Barnett

    As firms become customer-obsessed, effective enterprise architecture (EA) programs become essential. Too often, however, business-focused EA professionals struggle to create a clear identity for...

  • Report Build Your Identity And Access Management Road Map

    Road Map: The Identity And Access Management Playbook
    March 29, 2018 | Andras Cser, Merritt Maxim

    Base your road map for identity and access management (IAM) on a well-defined strategy that establishes and explains the business need and value of IAM to both technology and business leaders. Make...

  • Report Develop An Enterprise Architecture Strategy Aligned With Business Challenges

    Strategic Plan: The EA Practice Playbook
    March 23, 2018 | Gordon Barnett

    Many enterprise architecture (EA) teams strive to be more business-focused and strategically engaged — but getting there isn't easy. To succeed, EA leaders must reset stakeholder expectations and...

  • Report Define Your CRM Plan

    Strategic Plan: The CRM Playbook
    March 6, 2018 | Kate Leggett, John Bruno

    To avoid wasting time and effort on ill-conceived CRM initiatives, organizations should keep a laser focus on creating business value. Sound planning for CRM requires application development and...

  • Report Drive Successful Outcomes With Strategy: Align ECM Programs To Core Business Missions

    Strategic Plan: The Enterprise Content Management Playbook
    March 1, 2018 | Cheryl McKinnon

    Enterprise architecture (EA) professionals need a solid content strategy that serves business objectives such as revenue growth and improved customer experience — without neglecting compliance...

  • Report A Solid Enterprise Collaboration Road Map Reduces Risk And Drives Adoption

    Road Map: The Enterprise Collaboration Playbook
    February 28, 2018 | Art Schoeller

    Enterprise collaboration (EC) technology can transform how employees work by eliminating barriers to collaboration, improving customer engagement, and accelerating the flow of information and...

  • Report The Road Map For Customer-Obsessed IT Transformation

    The Strategy Report In The IT Transformation Playbook

    Transforming legacy technology systems, processes, and talent into the fast, connected technology organization required of customer-obsessed firms is complex and expensive. That's why, as a CIO,...

  • Report Apply Maslow's Hierarchy And Deming's PDCA Cycle For Continuous Infrastructure Improvement

    Continuous Improvement: The Infrastructure Transformation Playbook
    January 12, 2018 | Naveen Chhabra

    Infrastructure and operations (I&O) teams have a broader charter in the age of the customer. I&O pros must optimize their infrastructure people, processes, and technology in pursuit of customer...

  • Report Put A Plan In Place To Improve The Employee Experience

    Strategic Plan: The Employee Experience Playbook
    November 17, 2017 | David K. Johnson

    Few areas of technology are as fundamental to the employee experience (EX) as the devices and software they use. But chances are, your firm and executive colleagues view them as a cost and risk...