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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar Asynchronous Chat: The Role of Messaging And Third-Party Platforms In Customer Service

    Tuesday, October 6, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Julie Ask, Ian Jacobs, Hailey Colin

    Customer service organizations are adapting to increasingly social and connected consumers seeking service in their preferred channel. Consumers have embraced platforms like Apple Business Chat...

  • Report Join The Progressive Web App Movement

    The Spike In Online Commerce Has Raised The Urgency For An App-Like Mobile Web Experience, Tailor-Made For Progressive Web Apps
    May 6, 2020 | Ted Schadler

    Now that Apple supports the progressive web app (PWA) standards that Google pioneered, it's time to join organizations like eBay, the Financial Times, Flipkart.com, Starbucks, and West Elm in the...

  • Report Mobile Commerce In 2030

    mCommerce Is A New Mobile Services Economy, Not Mini eCommerce
    December 4, 2019 | Sucharita Kodali, Julie Ask

    Investments in mobile have been one of the most important shifts for consumer-facing businesses in the last decade, but companies will need to modify their strategies and plans to accommodate...

  • Report Notifications In Regulated Industries: Healthcare

    This Infographic Outlines The Current Environment, Challenges, And Solutions For Secure Messaging

    Three-quarters of healthcare, financial services, and insurance firms are using SMS or push notifications. Their primary objectives? Improving the customer experience and reducing operational...

  • Report Use In-App Messaging To Drive App Updates

    Screen-Shot Examples Of In-App Messaging Highlight Best Practices
    April 5, 2019 | Julie Ask

    One of the most frequently asked questions Forrester receives from mobile app product owners is, “What do I need to do to drive app updates?” In-app messaging is one method. Progressively urgent...

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