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  Webinar Predictions 2020: B2B Commerce And Marketplaces

  November 7, 2019 | Allen Bonde, Joe Cicman

  B2B sellers double down on digital to remove friction from their channel ecosystems. They adopt new roles, seek new partners, and use M&A to focus on "doing one thing well." Key takeaways: You...

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  Webinar Hot Or Not: The Top Retail Initiatives For 2019

  July 10, 2019 | Brendan Witcher, Claudia Tajima

  For brands to succeed in the dynamic and constantly evolving world of commerce, they must meet rapidly rising customer expectations with exceptional, relevant, and value-oriented...

• Report The Forrester Automotive Wave™: European Websites, Q3 2018

  European Auto Brands' Sites Don't Meet Customers' Evolving Expectations

  August 29, 2018 | Brendan Miller, Alex Causey

  More than half of European consumers spend 10 hours or more researching a new car, and nearly three-quarters consider three or more brands before they purchase or lease a vehicle. To gauge how...

• Report The Forrester Automotive Wave™: US Websites, Q2 2018

  The Playing Field Is Wide Open For Carmakers To Break Away

  June 18, 2018 | Brendan Miller, Andrew Hogan

  US new auto sales surpassed 17 million vehicles in 2017 — one of the best years on record for the auto industry. Can it do better? Over 90% of US auto shoppers used manufacturers' websites to guide...