Charts & Figures
-
Subconscious Processing Of "Emotions" Evokes "Feelings"
February 14, 2019
-
Emotion Underlies Brand, Customer Experience, And Loyalty
February 14, 2019
-
New Research Methodologies Monitor Effects Of Emotions
February 14, 2019
Search Results
-
Forum Consumer Marketing 2019
Beyond The Direct-To-Consumer Revolution
Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...
-
Webinar How To Measure Social Marketing Programs
Wednesday, February 27, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Jessica LiuB2C marketers want to count something — anything — to quantify the value of their social marketing programs. But 52% of marketers Forrester surveyed state that they have...
-
Report Harness Marketing's Most Powerful Tool: Emotion
New Techniques Reveal Consumers' Real Decision Process
February 14, 2019 | Jim NailEmotions are essential to marketing, experience, and loyalty but have long seemed beyond rigorous definition and quantification. But market research firms are translating recent neuroscience and...
-
Report Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (Global)
ForecastView Document
The personal luxury market is booming. Luxury sales grew by 6% in 2017, and online sales grew by 24%. eCommerce drove 39% of luxury sales growth in 2017, and this will rise to 59% by 2023. Digital...
-
Report Forrester Analytics: Digital Marketing Tracker, Q3 2018
ForecastView Document
Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...
-
Report Demystify Artificial Intelligence In Social Listening Platforms
Artificial intelligence (AI) was the trending topic in the 2018 marketing technology landscape. Social listening platforms (SLPs) have joined the fray; vendors go to market touting their AI...
-
Report The ROI Of Privacy
Business Case: The Customer Trust And Privacy Playbook
Organizations have traditionally focused investment and resources on preventing data breaches, but consumers are growing more aware of privacy breaches and creepy experiences. B2C marketers must...
-
Webinar Define And Measure Emotion For More Effective Customer Engagement
February 5, 2019 | Jim NailEmotions are essential to marketing, experience, and loyalty but have eluded the rigorous quantification and measurement that now apply to engagement, conversion, and sales effects of marketing....
-
Report Enable Operational Efficiency With MRM
February 4, 2019 | Rusty WarnerB2C marketers use marketing resource management (MRM) solutions to effectively manage their money, people, content, and brand strategy. For our Q3 2018 Forrester Wave™ evaluation of MRM, we...
-
Webinar How AI Is Transforming Advertising And What You Should Do About It
February 4, 2019 | Joanna O'ConnellAdvertising has become highly complex, and a range of AI-fueled ad solutions have emerged to help, without marketers knowing it and with positive and negative consequences for ad performance and...
-
Webinar Data Privacy Day 2019: Forrester's Predictions For Marketing Privacy And Data Ethics
January 28, 2019 | Fatemeh KhatiblooWhile 2018 was a major year for the marketing-privacy ecosystem, 2019 will bring even more disruption. Consumers will take the lead on enforcing privacy changes, with regulators no longer being the...
-
Report How AI Is Transforming Advertising And What You Should Do About It
January 24, 2019 | Joanna O'ConnellAdvertising has become highly complex, and a range of AI-fueled ad solutions have emerged to help, without marketers knowing and with positive and negative consequences to ad performance and...
-
Report Case Study: FactCool And Zizzi Leverage Martech Investments To Drive Digital Transformation
This case study for B2C marketers examines how an online fashion retailer and a casual dining restaurant chain are using their enterprise marketing technology (EMT) investments to lead their firm's...
-
Webinar Creative Advertising Technology: The Most Important Adtech You've Never Heard Of
Plus A Forrester Wave™!
January 15, 2019 | Susan Bidel, Joanna O'ConnellWilliam Bernbach, a giant of the golden age of American advertising, said of his profession, “Advertising is fundamentally persuasion, and persuasion happens to be not a science, but an...
-
Report Be A Loyalty Company, Not A Company With A Loyalty Program
Vision: The Customer Loyalty Playbook
January 14, 2019 | Emily CollinsLoyalty programs are more likely to conjure thoughts of points and discounts than authentic customer relationships. Companies that want to compete for their customers' loyalty need an evolved...
-
Report Adopt Agile Marketing Planning Processes
Processes: The Marketing Measurement And Insights Playbook
Marketing measurement and optimization helps B2C marketers update and develop programs as market conditions change. Today, data is analyzed, and insights are derived continuously, enabling a more...
-
Report Marketers' Options Improve As Social Marketing Technologies Converge
Tools And Technology: The Social Marketing Playbook
B2C marketers struggle with today's web of social media marketing technologies. The complexity of options, along with use cases that don't always line up to technology capabilities, adds to the...
-
Report Now Tech: Real-Time Interaction Management, Q1 2019
Forrester's Overview Of 42 RTIM Providers
January 11, 2019 | Rusty WarnerB2C marketers can use real-time interaction management (RTIM) offerings to orchestrate contextually relevant customer experiences (CX), address customer expectations for mutual value exchanges with...
-
Webinar Predictions 2019: B2C Marketing
Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preferences and privacy taking center stage in 2018, B2C...
-
Report Perk Up Your Loyalty Program
Continuous Improvement: The Customer Loyalty Playbook
Loyalty programs have been around for more than 35 years, and consumers are growing tired of their banality. B2C marketers looking to launch or relaunch programs need to orchestrate, package, and...
-
Webinar Media Predictions 2019
January 8, 2019 | Collin ColburnThe media industry has been continuously disrupted since the beginning of this decade. In 2019, change will continue: Digital ad giants Facebook and Google will attempt to get even bigger, and...
-
Report The New Privacy: It's All About Context
Vision: The Customer Trust And Privacy Playbook
January 4, 2019 | Fatemeh Khatibloo"Privacy is dead" is a trope so often repeated that you might actually think it's true. But in the age of smartphones and sensors, privacy is actually essential for building trust. Context is key —...
-
Report The Email Marketing Review
Evaluate The Customer Centricity Of Your Email Programs
January 4, 2019 | Shar VanBoskirkThis report for B2C marketers explains how to assess email marketing capabilities as well as the quality of the user experience for recipients of marketing emails. Like Forrester's other heuristic...
-
Playbook The Customer Loyalty Playbook For 2019
Create An Evolved Loyalty Strategy, Not Just An Effective Program
Business-to-consumer (B2C) marketing professionals must help their firms mature their approach to customer loyalty to drive retention, engagement, and advocacy. Strategies that rely purely on...
-
Playbook The Social Marketing Playbook For 2019
Master The Next Wave Of Social
Social marketing is at a crossroads. B2C marketers intuitively know that it's working but can't articulate how. That's because too many of them launched social programs without a strategy. This...