Charts & Figures
-
-
-
Key Elements Of The Business Technology Business Case
April 18, 2019
Search Results
-
Webinar Your DTC Strategy Should Start With Direct-To-Value
Tuesday, April 30, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Ryan Skinner, Anjali LaiDirect-to-consumer (DTC) companies are making a big splash as they draw customers in with slick creative campaigns and create or improve products based on direct customer feedback. The popularity...
-
Webinar Changing Expectations Fuel Direct-To-Consumer Disruption
Thursday, April 25, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Anjali Lai, Jim NailA wave of so-called digitally native direct-to-consumer (DTC) startups have burst on the scene, gaining market share and media attention. Long-standing brands are scrambling to respond with their...
-
Report The ROI Of Customer Loyalty
Business Case: The Customer Loyalty Playbook
Loyalty programs help companies identify and collect rich data about their best customers to reward, recognize, and retain them. This report helps B2C marketing professionals make the case for...
-
Report Sales Guarantees Creep Into TV Ad Buying
Don't Assume Proving Sales Is The Holy Grail Of TV Measurement
With the pressure to demonstrate marketing ROI steadily escalating, Chipotle and Turner Broadcasting System have set a new standard in post-campaign ROI measurement, conducting a pilot in which the...
-
Report The Forrester Wave™: Loyalty Technology Platforms, Q2 2019
Tools And Technology: The Customer Loyalty Playbook
April 9, 2019 | Emily CollinsIn our 28-criterion evaluation of loyalty technology platforms, we identified the 13 most significant ones — Aimia, Annex Cloud, Brierley+Partners, Cheetah Digital, Clutch, Collinson, Comarch,...
-
Report Changing Expectations Fuel Direct-To-Consumer Disruption
Consumers Redefine Convenience, Quality, And Trust
A wave of so-called digitally native direct-to-consumer (DTC) startups have burst on the scene, gaining market share and media attention. Long-standing brands are scrambling to respond with their...
-
Report To Adapt To Direct-To-Consumer Trends, Use A Direct-To-Value Strategy
Brands Benefit From Direct Consumer Relationships That Offer Unique Value
April 2, 2019 | Ryan SkinnerDirect-to-consumer (DTC) startups like Warby Parker and Casper used to be rare; now they number in the hundreds, and they'll soon be in the thousands. Marketers whose response to this competition...
-
Forum Consumer Marketing 2019
Beyond The Direct-To-Consumer Revolution
Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...
-
Report Justify Your Social Media Programs By Methodically Measuring Them
Performance Management: The Social Marketing Playbook
March 28, 2019 | Jessica LiuB2C marketers struggle to quantify the value of their social marketing programs. This report demonstrates how to measure three types of social marketing performance: business impact, marketing...
-
Report Research Round-Up: Artificial Intelligence For Marketers
Marketing technology (martech) and advertising technology (adtech) vendors offer a plethora of promises on how artificial intelligence (AI) can automate marketing processes. But the road to AI is...
-
Report Build A Road Map For Personal Identity And Data Management
March 8, 2019 | Fatemeh KhatiblooThe era of personal identity and data management (PIDM) is here, spurred by increasingly privacy-aware consumers, new privacy regulations, and a crop of Silicon Valley advocates for data ethics. To...
-
Report Second-Party Data Powers Customer-Focused Advertising
Another Marketer's First-Party Data Complements And Extends Yours
March 8, 2019 | Joanna O'Connell, Susan BidelIn the age of the customer, marketers require solid, reliable data upon which to build individual IDs, segment profiles, and models to reach prospects. First-party data lies at the core of these...
-
Report The Forrester Wave™: Real-Time Interaction Management, Q1 2019
The 12 Providers That Matter Most And How They Stack Up
February 27, 2019 | Rusty WarnerIn our 33-criterion evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Certona, Emarsys, FICO, IBM, Infor, Kitewheel, Pegasystems,...
-
Webinar How To Measure Social Marketing Programs
February 27, 2019 | Jessica LiuB2C marketers want to count something — anything — to quantify the value of their social marketing programs. But 52% of marketers Forrester surveyed state that they have...
-
Report Digital Out-Of-Home Delivers Customers
February 22, 2019 | Joanna O'Connell, Susan BidelDigital screens bring an entirely new dynamic to out-of-home (OOH) advertising, a channel that has withstood the test of time. Digital out-of-home (DOOH) provides B2C marketers with a refreshing...
-
Report Harness Marketing's Most Powerful Tool: Emotion
New Techniques Reveal Consumers' Real Decision Process
February 14, 2019 | Jim NailEmotions are essential to marketing, experience, and loyalty but have long seemed beyond rigorous definition and quantification. But market research firms are translating recent neuroscience and...
-
Report Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (Global)
ForecastView Document
The personal luxury market is booming. Luxury sales grew by 6% in 2017, and online sales grew by 24%. eCommerce drove 39% of luxury sales growth in 2017, and this will rise to 59% by 2023. Digital...
-
Report Forrester Analytics: Digital Marketing Tracker, Q3 2018
ForecastView Document
Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...
-
Report Demystify Artificial Intelligence In Social Listening Platforms
Artificial intelligence (AI) was the trending topic in the 2018 marketing technology landscape. Social listening platforms (SLPs) have joined the fray; vendors go to market touting their AI...
-
Report The ROI Of Privacy
Business Case: The Customer Trust And Privacy Playbook
Organizations have traditionally focused investment and resources on preventing data breaches, but consumers are growing more aware of privacy breaches and creepy experiences. B2C marketers must...
-
Webinar Define And Measure Emotion For More Effective Customer Engagement
February 5, 2019 | Jim NailEmotions are essential to marketing, experience, and loyalty but have eluded the rigorous quantification and measurement that now apply to engagement, conversion, and sales effects of marketing....
-
Report Enable Operational Efficiency With MRM
February 4, 2019 | Rusty WarnerB2C marketers use marketing resource management (MRM) solutions to effectively manage their money, people, content, and brand strategy. For our Q3 2018 Forrester Wave™ evaluation of MRM, we...
-
Webinar How AI Is Transforming Advertising And What You Should Do About It
February 4, 2019 | Joanna O'ConnellAdvertising has become highly complex, and a range of AI-fueled ad solutions have emerged to help, without marketers knowing it and with positive and negative consequences for ad performance and...
-
Webinar Data Privacy Day 2019: Forrester's Predictions For Marketing Privacy And Data Ethics
January 28, 2019 | Fatemeh KhatiblooWhile 2018 was a major year for the marketing-privacy ecosystem, 2019 will bring even more disruption. Consumers will take the lead on enforcing privacy changes, with regulators no longer being the...
-
Report How AI Is Transforming Advertising And What You Should Do About It
January 24, 2019 | Joanna O'ConnellAdvertising has become highly complex, and a range of AI-fueled ad solutions have emerged to help, without marketers knowing and with positive and negative consequences to ad performance and...