5 results in Everything
 
Sort by:
Refine
  • B2C Marketing
  • Marketing Mix Modeling
  • Customer-obsessed operating model
  • Jim Nail

Featured content

ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

Charts & Figures

Search Results

  • Report Embrace A Unified Marketing Measurement Standard

    Executive Overview: The Marketing Measurement And Insights Playbook
    November 26, 2019 | Jim Nail, Tina Moffett

    Marketers must change their attitude toward measurement: away from passively reviewing post-campaign reports and toward proactively analyzing results and optimizing future marketing plans. To make...

  • Report Harness Marketing's Most Powerful Tool: Emotion

    New Techniques Reveal Consumers' Real Decision Process
    February 14, 2019 | Jim Nail

    Emotions are essential to marketing, experience, and loyalty but have long seemed beyond rigorous definition and quantification. But market research firms are translating recent neuroscience and...

  • Report Build Capabilities For Measurement Success

    December 7, 2018 | Jim Nail

    Technology, data, and analytics enable a more sophisticated approach to measuring marketing performance than simplistic last-touch methods or brand-lift approaches. But to evolve to a data-driven,...

  • Webinar TV's Data-Driven Future Has Arrived

    A recent Forrester survey fielded in conjunction with the Association of National Advertisers tells a compelling story that addressable and advanced TV buying has hit the inflection point of...

Content Type

Apply

Filters

Methodology