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  • Report Design For Dependability By Embracing A Future Of Trusted Technology

    Reliable Services Are Critical For A Secure, Always-On Economy
    February 25, 2019 | Naveen Chhabra

    As the world evolves into a connected web of services that weave devices, users, and data in a seamless user experience, the megacloud providers have set expectations — for always-on capabilities,...

  • Report Accelerate Startup Onboarding With A Risk-Tolerant Approach

    Balance Innovation And Risk When Working With Emerging Vendors
    February 20, 2019 | Oliwia Berdak, Duncan Jones

    Digital leaders keen to access cutting-edge technologies are betting on startups. But traditional, risk-averse supplier management models often prevent them from working with promising emerging...

  • Report Build An Agile BI Organization To Support An Insights-Driven Culture

    Organization: The Business Intelligence Playbook
    February 19, 2019 | Boris Evelson

    An insights-driven organizational culture is key to enterprise success and competitive differentiation, and Agile business intelligence (BI) is a required foundational component to make it succeed....

  • Report Introducing Forrester's Employee Experience Index

    Landscape: The Employee Experience Playbook
    February 14, 2019 | David K. Johnson, Samuel Stern

    The debate about the importance of employee experience (EX) is moving into a new phase. It's no longer a question of whether EX is important. Now the debate is about which EX elements matter most....

  • Report Tackle The California Consumer Privacy Act Now

    Use Your GDPR Compliance Programs To Prepare For The New CCPA Requirements
    February 8, 2019 | Enza Iannopollo

    In less than one year's time, regulators in California will start enforcing the requirements of the California Consumer Privacy Act (CCPA). Brazil has just passed new privacy regulations, and India...

  • Report Embrace Next-Generation Digital Organization Structures

    Advanced Level: Structure Practices For Digital Business
    February 7, 2019 | Martin Gill, Jacob Morgan

    Digital innovators embrace new organizational structures. Cross-functional working is a given, but innovators go further, democratizing trust in the outside world in return for speed, inspiration,...

  • Report Kick-Start Your Digital Organization Structure

    Beginner Level: Structure Practices For Digital Business
    February 6, 2019 | Jacob Morgan, Martin Gill

    A well-organized, empowered digital business team can make or break the early stages of digital transformation. Successful digital business leaders know that building a single, central digital team...

  • Report Put Product Management To Work In Software Development

    Organize Development By Product And Reap The Benefits
    February 4, 2019 | Christopher Condo, Bill Seguin

    To deliver software faster, top-performing application development and delivery (AD&D) organizations have adopted product-centric teams that obliterate organizational silos and force teams to...

  • Report Build Your Security Organization

    Organization: The S&R Practice Playbook
    January 31, 2019 | Jeff Pollard, Paul McKay

    CISOs are constantly evaluating the structure and make-up of their organization to make sure it aligns with business and risk management needs. This report examines key organizational challenges...

  • Report New Roles, Skills, And Structures Are Needed For L2RM Success

    Organization: The Lead-To-Revenue Marketing Playbook
    January 29, 2019 | Lori Wizdo

    B2B marketing leaders are realizing that lead-to-revenue management (L2RM) is not just an opportunity to automate the existing demand generation program. L2RM standardizes, automates, and scales...

  • Playbook The Brand Experience Playbook For 2019

    Create A Customer-Obsessed Brand Experience

    In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...

  • Report Reset Your Technology Foundation For Customer Engagement

    Beginner Level: Technology Practices For IT Transformation
    January 28, 2019 | Brian Hopkins, Ted Schadler

    Companies establishing their technology priorities for the age of the customer face an uphill battle against legacy systems and outdated technologies. This report outlines the technologies that...

  • Report Optimize Cybersecurity And Privacy Oversight

    Advanced Level: Oversight For Cybersecurity And Privacy
    January 25, 2019 | Renee Murphy, Nick Hayes, Paul McKay

    Firms with advanced-level oversight for cybersecurity and privacy are rare, but despite their strong efforts, they can't become complacent. Regulatory requirements, threats, business models, and...

  • Report Elevate Cybersecurity And Privacy Oversight

    Intermediate Level: Oversight For Cybersecurity And Privacy
    January 25, 2019 | Paul McKay, Renee Murphy, Nick Hayes

    Firms with intermediate cybersecurity and privacy oversight have a solid foundation and are seeking to extend their influence in the organization. By strengthening strategy, governance, adherence...

  • Report The CIO's Guide To Lead-To-Revenue Management

    Examining The CMO's World Through A CIO's Lens
    January 14, 2019 | Leslie Joseph, Lori Wizdo

    Marketing teams today make ever greater demands on their firm's technology strategy and budgets. In response, today's CIOs must forge a close strategic partnership with their CMOs. To do so, they...

  • Report Eliminate Confusion In Data Management Roles And Responsibilities

    Organization: The Data Management Playbook
    January 9, 2019 | Gene Leganza

    As enterprise architecture (EA) leaders prioritize data capabilities, they're looking broadly at how data management (DM) resources are spread across the organization. Where can they consolidate...

  • Report Use The Insights Center Of Excellence To Orchestrate Analytics Across Organizational Silos

    Organization: The Customer Analytics Playbook
    January 4, 2019 | Cinny Little

    Customer insights (CI) pros struggle with how to mature their capabilities in driving more actions from data and insights. How you organize affects your success. This report shows that the insights...

  • Report Five Key Steps For Making Your Culture More Customer-Centric

    Beginner Level: Culture Practices For CX Transformation
    January 3, 2019 | Samuel Stern

    CX transformation requires creating a system of shared values and behaviors that focus employees on delivering great customer experiences. To do this, customer experience leaders need to establish...

  • Report Digital Org Structures Illustrated

    Use These Eight Org Charts To Inform Your Digital Team Best Practices
    January 2, 2019 | Martin Gill

    There's no one right org chart. The answer for your business depends on a myriad of factors — go-to-market strategy, industry, digital maturity, and more. But there are emerging best practices that...

  • Report Organize For Digital Banking Success

    Organization: The Digital Banking Strategy Playbook
    December 24, 2018 | Frederic Giron

    Banks need to become customer-led, insights-driven, faster, and more connected to their external ecosystem if they want to be relevant in a digital world. In this transformation journey, digital...

  • Report The Four Facets Of Adaptable Digital Commerce Teams

    Organization: The Retail eCommerce Playbook
    December 19, 2018 | Sucharita Kodali

    Rapidly changing market conditions are forcing retailers to balance a growing eCommerce business with an often challenging store business and customers with high expectations and many choices. How...

  • Report Building A Customer-Obsessed IAM Team

    Organization: The Identity And Access Management Playbook
    December 18, 2018 | Merritt Maxim, Andras Cser

    For security and risk (S&R) leaders building a comprehensive customer identity and access management (CIAM) strategy for their digital business, this report provides an overview of the skills and...

  • Report Elevate Your Design Practice To Differentiate Experiences

    Intermediate Level: Design Practices For CX Transformation
    December 14, 2018 | Jennifer Wise

    Getting experience design right is essential to CX transformation — it means performing specific activities required for defining and refining experiences based on your vision and research-based...

  • Report A Four-Tier Approach To Building Your Innovation Network

    Build And Manage Your Innovation Network Effectively
    December 14, 2018 | Dan Bieler

    The ability to effectively participate in and contribute to innovation networks is a core competency of the CIO's innovation strategy. As traditional linear value chains give way to network-based...

  • Report Organize And Staff For B2B Digital Transformation

    Organization: The B2B eCommerce Playbook
    December 7, 2018 | John Bruno

    Today's B2B eCommerce organizations must balance executing on a digital strategy with transforming a business. Individually, each priority represents a difficult challenge. Combined, they represent...

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