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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report CMOs: Own Mobile To Own Your Customers

    How To Organize For Mobile Success
    March 18, 2015 | Julie Ask, Jeffrey Hammond

    Mobile moments are the next battleground where you must win, serve, and retain your customers. As the ultimate owners of the brand and customer experiences, chief marketing officers (CMOs) must...

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