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  • Report Digital Transformation: Your First 100 Days

    Digital Transformation Best Practices: Six Ways To Kick-Start Your Transformation Efforts
    June 13, 2018 | Julie Ask, Jeffrey Hammond

    Just because Fortune 500 companies weren't born digital doesn't mean they can't evolve their development and delivery operations to build the next generation of digital experiences. Doing so...

  • Report Make Mobile Org Best Practices Your Digital Ones

    December 15, 2017 | Julie Ask, Jeffrey Hammond, Danielle Jessee

    Organization determines how effectively teams collaborate and work toward the cadence and quality that consumers demand from their mobile experiences. With mobile being the driving force behind...

  • Report The State Of Digital: A Mobile Commerce Perspective

    Forrester's H2 2016 Global Mobile Executive Online Survey
    March 21, 2017 | Julie Ask, Danielle Jessee, Laura Naparstek

    Mobile has evolved beyond just a project, channel, or initiative for commerce players. It’s the catalyst that drives companies to become complete digital businesses and the primary touchpoint to...

  • Report CMOs: Own Mobile To Own Your Customers

    How To Organize For Mobile Success
    March 18, 2015 | Julie Ask, Jeffrey Hammond

    Mobile moments are the next battleground where you must win, serve, and retain your customers. As the ultimate owners of the brand and customer experiences, chief marketing officers (CMOs) must...

  • Report CIOs: Organize For Mobile Success

    Build And Support IDEA Teams To Drive Mobile Moments
    October 16, 2014 | Jeffrey Hammond, Julie Ask, Ted Schadler

    Customer expectations are soaring as the mobile mind shift accelerates. In order to meet those expectations, CIOs must work closely with their business peers. Where to start? We suggest a four-part...

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