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  • Report Customer Data Platforms Offer A Compelling Solution To B2B Data Challenges

    The Ideal B2B CDP Offers Rich Data And Robust Reporting, Is Channel-Agnostic And Marketer Friendly, And Creates Unified Profiles
    July 9, 2019 | Steven Casey

    Data fuels the modern marketing engine, but most B2B marketers have low confidence in the quality of their data and their own data management skills. Customer data platforms (CDPs) are an emerging...

  • Report The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019

    The 13 Providers That Matter Most And How They Stack Up
    June 17, 2019 | Steven Casey

    In Forrester's evaluation of the emerging market for B2B customer data platforms (CDPs), we identified the 13 most significant providers in the category — Arm Treasure Data, BlueVenn, CaliberMind,...

  • Report New Tech: B2B Marketing Data Management Solutions, Q1 2019

    Forrester's Landscape Overview Of 29 Providers
    January 31, 2019 | Steven Casey

    The foundation of customer-obsessed marketing is the ability to collect, analyze, and manage the customer data to derive insights. But most B2B marketers have low confidence in the quality of their...

  • Report The Forrester Wave™: B2B Marketing Data Providers, Q3 2018

    The 12 Providers That Matter Most And How They Stack Up
    September 24, 2018 | Steven Casey

    In our 21-criteria evaluation of B2B marketing data providers, we identified the 12 most significant ones — Bombora, DataFox, DiscoverOrg, Dun & Bradstreet, Infogroup, InsideView, Leadspace, Orb...

  • Report The GDPR And The B2B Marketer

    Seize The Opportunity To Master Your Customer Data And Upgrade Your Engagement Practices
    March 13, 2018 | Lori Wizdo, Matthew Camuso

    The deadline for compliance with the EU's General Data Protection Regulation (GDPR) is May 25, 2018. Some B2B marketers believe the GDPR doesn't apply to them; others believe the data they collect...

  • Report Vendor Landscape: B2B Marketing Data Providers, Q3 2017

    July 26, 2017 | Steven Casey, Steven Wright, Lori Wizdo

    Many B2B marketers believe that inaccurate and incomplete data is a hard fact of life that is too difficult and expensive to fix — even though it eats marketing ROI and eviscerates good customer...

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