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ForresterFirst Insight

As the coronavirus dominates the global headlines, businesses should take the opportunity to develop business continuity plans specifically for pandemics—focusing on customer, employee, and partner needs. Read more »

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  • Report Now Tech: Insights Service Providers, Q1 2020

    Forrester's Overview Of 38 Insights Service Providers
    January 13, 2020 | Jennifer Belissent, Ph.D.

    You can use insights service providers to deliver end-to-end data-to-insights-to-execution engagements, drive effective change and stakeholder management to ensure insights implementation, and...

  • Report Now Tech: Location Intelligence Technologies, Q3 2019

    Forrester's Overview Of 34 Location Intelligence Technology Providers
    July 18, 2019 | James McCormick, Emily Miller

    You can use location intelligence technology to make sense of big spatial and customer location data; democratize advanced spatial insights; and scale intelligent business decisions, actions, and...

  • Report Score Big With Fanalytics

    How Advanced Customer Analytics Drives Better Fan Engagement In Sports
    April 26, 2019 | Brandon Purcell, Emily Miller

    Like in many other industries, harnessing data and technology in the pro sports world is now an imperative. Sports industry pros use technologies like AI and machine learning for customer analytics...

  • Report The Forrester Wave™: Specialized Insights Service Providers, Q3 2018

    The Nine Providers That Matter Most And How They Stack Up

    In our 20-criterion evaluation of specialized insights service providers, we identified the nine most significant ones — Alibaba Cloud, Fractal Analytics, Genpact, IBM, Opera Solutions, SAP,...

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