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• Forum Data Strategy & Insights 2019

  The Insights-Driven Enterprise: Data Strategies for Business Transformation

  November 5, 2019 | Austin | Brandon Purcell, Noel Yuhanna, Boris Evelson

  It's time to stop drowning in data. The insights-driven enterprise is dependent on a critical, shared resource: deep pools of data. Data analytics, data governance, and data infrastructure are...

• Report Optimize Customer Experience With A Digital Intelligence Road Map

  Road Map: The Digital Intelligence Playbook

  April 1, 2019 | Cinny Little, James McCormick

  Tracking and understanding the interactions with your customers as they digitally engage across channels is hard enough. Using that understanding to take actions that optimize their experiences...

• Report Digitally Transform In-Store Experiences With Sensor-Based Technology And Analytics

  Performance Management: The Digital Store Playbook

  January 7, 2019 | James McCormick

  Retail stores have been living in an analytical "dark age" compared with digital channels, relegated to measurement techniques that rarely consider customer behavior. However, advances in in-store...

• Report Optimize Customer Experience With A Digital Intelligence Business Case

  Business Case: The Digital Intelligence Playbook

  October 1, 2018 | Cinny Little, James McCormick

  Today's digital analytics practices are advancing their ability to take actions on insights about customers' digital behavior. But that's not enough: Customers' expectations continue to change...

• Report The Forrester Wave™: Experience Optimization Platforms, Q2 2018

  Continuous Improvement: The Digital Intelligence Playbook

  June 20, 2018 | James McCormick, Emily Miller

  In our 24-criteria evaluation of experience optimization platform (EOP) providers, we identified the eight most significant ones — Adobe, Dynamic Yield, Evergage, Monetate, Optimizely, Oracle, SAS,...

• Report Elevate Your Online Testing Program With A Continuous Optimization Approach

  Benchmarks: The Digital Intelligence Playbook

  February 15, 2018 | James McCormick

  Online testing approaches are the core of a continuous optimization strategy to deliver the best possible customer experiences by iteratively improving customer interactions. This report assesses...