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Forrester Banking Wave™: China Mobile Apps, Q2 2018
June 28, 2018
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Report Benchmark Your Customers' Digital Banking Journeys
Benchmarks: The Digital Banking Strategy Playbook
January 9, 2019 | Peter WannemacherDigital banking strategy leaders aim to differentiate with services that meet or exceed customers' needs and expectations. To help them understand where they stand, we developed our Forrester...
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Report The Forrester Retail Wave™: European Mobile Apps, Q4 2018
Leading Retailers Are Raising The Bar On Functionality And User Experience
October 23, 2018 | Michelle Beeson, Alex CauseyAs mobile becomes the dominant digital touchpoint, retailers must elevate their mobile experiences to win, serve, and retain loyal customers. To see how helpful apps are to customers, we evaluated...
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Report The Forrester Banking Wave™: Global Mobile Apps Summary, 2018
Mobile Banking Leaders Keep Raising The Bar On Functionality And User Experience
Mobile apps have become the touchpoint of choice for millions of people to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...
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Report The Forrester Banking Wave™: Indian Online Banking Websites, Q3 2018
Indian Online Banking Websites Don't Yet Meet Global Standards
Digital banking leaders need to build online banking around customer needs, empowering them to manage their finances while reassuring them by providing support along the way. To see how helpful...
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Report The Forrester Banking Wave™: China Mobile Apps, Q2 2018
China Merchants Bank Leads With Robust, Easy-To-Use Features
June 28, 2018 | Riccardo PastoMobile apps are the primary way that consumers in metro China pay bills, transfer funds, and manage their finances, so Chinese banks have to design, build, and deliver mobile experiences that both...
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Report The Forrester Auto Insurance Wave™: US Mobile Sites, Q2 2018
US Auto Insurers Undermine Their Websites' Rich Functionality With Cumbersome Navigation
To win and retain customers, auto insurers offer mobile websites that let a vehicle owner research and buy their products, as well as get service from them in a moment of need. To gauge how helpful...
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Report The Forrester Banking Wave™: Indian Mobile Apps, Q2 2018
Mobile Banking Apps Fail To Deliver Balanced Functionality And User Experiences
Digital banking leaders need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring them by providing support along the way. To...
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Report The Forrester Banking Wave™: European Mobile Apps, Q2 2018
Mobile Banking Leaders Are Raising The Bar On Functionality And User Experience
June 12, 2018 | Aurelie L'Hostis, Alex CauseyMobile apps have become the touchpoint of choice for millions of Europeans to manage their finances. Digital banks need to build mobile banking experiences around customer needs, empowering...
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Report The Forrester Life Insurance Wave™: US Sales Websites, Q2 2018
US Life Insurers Disappoint With Weak Digital Guidance
Digital touchpoints are supplementing and sometimes displacing traditional sales touchpoints like advisors as customers research and then buy life insurance. To see how helpful they are to...
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Report The Forrester Life Insurance Wave™: Canadian Sales Websites, Q2 2018
Life Insurance Websites Reflect Sales Models — Not Customer Goals
Digital touchpoints are supplementing and sometimes displacing traditional sales touchpoints like advisors as customers traverse online and offline paths in their life insurance purchase journeys....