Charts & Figures
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People Coordinate More Tasks On More Tools More Often
November 9, 2018
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Four Basic Forces In Evolution Prepared Consumers For The Shift
November 9, 2018
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Consumers Are Ready To Shift How They Converse And Connect
November 9, 2018
Search Results
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Forum Consumer Marketing 2019
Beyond The Direct-To-Consumer Revolution
Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...
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Report The Metropolitan Indian Consumer Tech Stack
Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report The Metropolitan Chinese Consumer Tech Stack
Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report The Australian Consumer Tech Stack
Our 2018 Australian Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report Understand Your Customers To Build Trust: Forrester's 2018 Consumer Privacy Segmentation
Performance Management: The Customer Trust And Privacy Playbook
As the privacy landscape evolves, consumers are more aware than ever that companies collect and use their personal data for marketing and advertising purposes. B2C marketers must understand their...
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Webinar Applying The Forrester Wave™: Social Listening Platforms, Q3 2018
October 3, 2018 | Jessica Liu, Arleen ChienSocial listening platforms are essential for social and marketing use cases, but their potential to bring consumer insights to the entire business is what solidifies them as an essential piece of...
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Report The European Consumer Tech Stack
Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption
Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...
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Report Social Technographics® Reveals Who Your Social Audience Is — And How To Approach Them
Landscape: The Social Marketing Playbook
July 20, 2018 | Jessica Liu, Gina FlemingThe question for B2C marketers is no longer whether your customers use social media but how you can best use social media to interact with those customers. But how well do you know your customers...
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Report The Consumer Tech Stack
Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption
April 5, 2018 | James L. McQuivey, Gina FlemingHumans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...
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Report Millennials Drive The Sharing Economy
North American Consumer Technographics®
January 29, 2018 | Jonathan WinkleThe sharing economy — peer-to-peer platforms that provide access to shared goods and services — is firmly established and poised to grow to an estimated $335 billion in the US by 2025. Millennials...
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Report Introducing Forrester's Consumer Privacy Segmentation — EU
January 25, 2018 | Enza Iannopollo, Gina FlemingIn this report, we apply Forrester's Consumer Privacy Segmentation to our Empowered Customer Segmentation in the EU-5 — France, Germany, Italy, Spain, and the UK — to understand how privacy...
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Report Facebook Loses Ground Among US Online Youth
A North American Consumer Technographics® Report
December 12, 2017 | Anjali LaiIn the race to win and sustain the attention of US youth, Facebook is falling behind. Our analysis of trended behavioral and attitudinal data reveals that young consumers increasingly engage with a...
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Report The State Of Empowered Customers And Technology: Benchmark 2017, Global
Global Consumer Technographics®
October 6, 2017 | Anjali LaiConsumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...