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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
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The Spectrum Of Personalization
January 28, 2020
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Regent Street Gamified Preference Collection While Building Trust
January 28, 2020
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Webinar Deconstructing The Forrester Wave™: Social Listening Platforms, Q4 2020
Social listening platforms' value extends beyond the marketing department to public relations, consumer insights, market research, customer service, and product teams. Brands can apply social...
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Report Use Personalization To Drive Loyalty And Customer Obsession
January 28, 2020 | Emily CollinsThe personalization imperative for loyalty is clear: Companies that can't meet customer expectations for relevance and value risk losing their customers to brands that can deliver. But it's hard to...
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Report Social Technographics® Reveals Who Your Social Audience Is — And How To Approach Them
Landscape: The Social Marketing Playbook
December 11, 2019 | Jessica LiuThe question for B2C marketers is no longer whether your customers use social media, but how you can best use social media to interact with those customers. But how well do you know your customers...
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Report Understand Your Customers To Build Trust: Forrester's 2019 Consumer Privacy Segmentation
Landscape: The Customer Trust And Privacy Playbook
As the privacy landscape evolves, consumers are more aware than ever that companies collect and use their personal data for marketing and advertising purposes. B2C marketers must understand their...
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