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  • Report Digital Ups The Stakes For B2B Sales Pros

    Vision: The B2B eCommerce Playbook
    February 13, 2019 | Allen Bonde

    Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester sees B2B buyers both accelerating their shift to self-service and demanding higher-quality...

  • Webinar Predictions 2019: B2B Marketing And Sales

    January 16, 2019 | Laura Ramos, Lori Wizdo, Steven Casey

    As B2B marketers increasingly lead the entire buying experience, they must establish a foundation of insights and pivot from campaign to engagement design that encompasses both digital and human...

  • Webinar Predictions 2019: Customer Service And Sales

    January 7, 2019 | Daniel Hong, Tom Kaneshige, Kate Leggett

    For some time, the burning question has been: Will robots replace humans? While the proliferation of robotic process automation (RPA) has reduced headcount in the back office, it’s a...

  • Report Now Tech: Configure Price Quote Solutions, Q4 2018

    Forrester's Overview Of 27 CPQ Solutions Providers
    December 21, 2018 | Tom Kaneshige, John Bruno

    You can use configure price quote (CPQ) solutions to shorten deal-cycle times, increase deal conversion, and improve customer experience. But to access these benefits, you'll first have to select...

  • Webinar Best Practices From The Forrester Life Insurance Wave™: US And Canadian Websites, Q2 2018

    Digital touchpoints are changing how Americans and Canadians are researching and buying life insurance. We used our Industry Wave methodology to evaluate the digital functionality and usability of...

  • Report Now Tech: Retail Associate Enablement, Q2 2018

    Tools And Technology: The Digital Store Playbook
    April 27, 2018 | Ananda Chakravarty

    You can use retail associate enablement tools to enhance the customer experience in the physical store and improve both labor and store operations efficiency. But to access these benefits, you'll...

  • Report Mega Vendors Use AI To Change The CRM Game

    How Microsoft, Oracle, Salesforce, And SAP Leverage AI For Customer Engagement
    April 26, 2018 | John Bruno

    Artificial intelligence (AI) is now reaching a level of maturity where application development and delivery (AD&D) professionals can leverage its advancements to change the way their businesses...

  • Report The Forrester Life Insurance Wave™: US Sales Websites, Q2 2018

    US Life Insurers Disappoint With Weak Digital Guidance
    April 18, 2018 | Ellen Carney, Jennifer Wise

    Digital touchpoints are supplementing and sometimes displacing traditional sales touchpoints like advisors as customers research and then buy life insurance. To see how helpful they are to...

  • Report The Forrester Life Insurance Wave™: Canadian Sales Websites, Q2 2018

    Life Insurance Websites Reflect Sales Models — Not Customer Goals
    April 10, 2018 | Ellen Carney, Jennifer Wise

    Digital touchpoints are supplementing and sometimes displacing traditional sales touchpoints like advisors as customers traverse online and offline paths in their life insurance purchase journeys....

  • Report Best Practices In Driving Digital Credit Card Sales

    Customers Want Fast, Easy, Digital Processes
    March 21, 2018 | Alyson Clarke

    Digital touchpoints are crucial for credit card issuers because they are now the preferred way for customers to both research and apply for new credit cards. This makes the effectiveness of the...

  • Report The Definitive Technology Guide To Recurring Revenue Models

    Understand The Cluttered Landscape Of Technologies Claiming To Help You Manage Your Recurring Revenue Business
    March 6, 2018 | Lily Varon, John Bruno

    More firms are incorporating digital services or anything-as-a-service (XaaS) into their product portfolios. In response, business application vendors across a diverse range of categories are...

  • Report 2017 Indian Bank Digital Sales Functionality Benchmark

    ICICI Bank Leads The Pack, Just Ahead Of Axis Bank
    January 30, 2018 | Ashutosh Sharma, Arnav Gupta

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of five large retail banks in India. ICICI Bank leads the pack with a score of 55 out of 100, just...

  • Report How AI Will Transform Sales

    The Present And Future Of Artificial Intelligence In Sales
    December 18, 2017 | John Bruno

    Artificial intelligence (AI) innovations in sales are happening at an unprecedented pace. Instead of supplanting traditional sellers, AI will augment how they work and engage with their buyers,...

  • Report Assess CRM Capabilities To Pinpoint Opportunities

    Use Forrester's Best Practices Framework For CRM Success
    September 12, 2017 | Kate Leggett

    This report helps application development and delivery (AD&D) pros who are looking to implement customer relationship management (CRM) strategies and solutions. The effects of automation and...

  • Report The Forrester Wave™: Salesforce Implementation Partners, Q3 2017

    Dozens Of Salesforce Partners Know The Tech — But Few Have Proven Ability To Drive Digital Business In Salesforce Deployment
    July 24, 2017 | Liz Herbert

    Salesforce buyers have evolved from a seeking a cloud customer relationship management (CRM) tool to seeking a strategic platform for digital business. In our 35-criteria evaluation of Salesforce...

  • Report The Forrester Wave™: Sales Force Automation Solutions, Q2 2017

    June 27, 2017 | John Bruno

    In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm'online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems,...

  • Webinar Taking Flight With Social Selling

    April 4, 2017 | Mary Shea

    B2B sellers that embrace social selling are 72% more likely to exceed quotas than their peers that don't. However, our most recent survey reveals that only 31% of B2B firms have rolled...