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• Report Select The Right IoT Monitoring Strategy

  Tackle The Key IoT Challenges That Stress Existing Enterprise Monitoring

  May 26, 2020 | Rich Lane

  Internet of things (IoT) monitoring isn't like standard server or cloud monitoring. IoT sensors and devices generate diverse data volumes at a rate three times that of traditional infrastructure...

• Report Detail Your Three IoT Scenarios

  Segmenting The Application Of Internet Of Things Across Products, Assets, And Ecosystem Sources

  May 6, 2020 | Frank E. Gillett

  Execs can use internet of things (IoT) in three scenarios: product IoT, operations IoT, and ecosystem IoT. This report lays out the details of each scenario with subcategories for how they will...

• Report Forrester Infographic: Differentiate Employee Experience In Smart Building Environments

  April 17, 2020 | Andrew Hewitt, Michele Pelino, Merritt Maxim

  As the importance of employee experience (EX) grows, where you work matters even more. Today's workplace is undergoing a renaissance of new digitally connected technologies designed to improve...

• Report The Top Trends For Health Insurers In 2020

  CRM And New Benefits Programs Catalyze Insurers' Shift From Being Reactive To Being Relevant

  March 20, 2020 | Arielle Trzcinski, Jeff Becker, Annalise Clayton

  Health insurers face an uphill battle in 2020: Uncertainty looms around single-payer healthcare, a surge of new entrants are competing for members, and legacy tech hampers innovation. How can...

• Report How To Build A Moments-Based Marketing Ecosystem

  Roadmap: The Enterprise Marketing Technology Playbook

  March 18, 2020 | Rusty Warner

  The age of the customer demands customer obsession for successful, competitive differentiation. Firms must build a moments-based marketing ecosystem to orchestrate continuous engagement with...

• Report How Google Plans To Massively Scale AI To Disrupt Healthcare

  Tech Titans In Healthcare

  March 3, 2020 | Jeff Becker, Caleb Ewald

  Google is betting big on healthcare — investing heavily to create a viable healthcare revenue stream. By injecting world-class AI into routine care delivery, Google is positioning itself to be a...

• Report Top Retail Tech Trailblazers To Emulate In 2020

  Leading Retailers Achieve Customer Satisfaction And Operational Efficiency With Innovative Tech Investments

  March 3, 2020 | Brendan Witcher

  Retailers often look to competitors and other brands that are leading the way in digital transformation for inspiration and ideas on how to execute on top retail initiative investments. For the...

• Report The Impact Of Emerging Technology On Digital Experiences

  How More Than 50 Emerging Technologies Will Impact Data And Experiences For Consumers

  February 24, 2020 | Julie A. Ask, Kjell Carlsson, PhD, Jeffrey S. Hammond

  Forrester interviewed more than 150 companies across industries and technology categories to understand how more than 50 technologies will evolve over the next five to 10 years and assess their...

• Report How Apple Plans To Democratize Personal Health Data To Disrupt Healthcare

  Tech Titans In Healthcare

  February 20, 2020 | Jeff Becker, Annalise Clayton

  Apple is betting big on healthcare — investing heavily to create a viable healthcare revenue stream. By empowering consumers with democratized health data and increasingly sophisticated clinical...

• Report Enhance Digital Employee Experience With Device-As-A-Service (DaaS)

  The Value Of DaaS Lies In Digital EX Improvement, Not Cost Predictability

  January 23, 2020 | Andrew Hewitt

  Subscriptions are everywhere, and now they're coming to your corporate PCs. Organizations are increasingly interested in adopting device-as-a-service (DaaS) to shift employee device purchasing from...

• Report Combine Augmented And Mixed Reality With IoT To Deliver Insight At The Point Of Need

  Combining IoT With Extended Reality Tools Gives Frontline Workers Data When, Where, And How They Need It

  January 8, 2020 | Paul Miller

  Augmented reality (AR), mixed reality (MR), and virtual reality (VR), collectively referred to as extended reality, can visualize data collected from sensors that are part of the internet of things...

• Report Goodbye Desktop Engineering, Hello Digital Experience Architect

  From Patches To Productivity: How Desktop Teams Will Evolve In 2020 To Meet The Needs Of The Modern Workforce

  December 18, 2019 | Andrew Hewitt

  Infrastructure and operations (I&O) professionals increasingly understand the direct link between poor technology experience and employee disengagement, burnout, and attrition. As a result, they're...

• Report Mobile Commerce In 2030

  mCommerce Is A New Mobile Services Economy, Not Mini eCommerce

  December 4, 2019 | Sucharita Kodali, Julie A. Ask

  Investments in mobile have been one of the most important shifts for consumer-facing businesses in the last decade, but companies will need to modify their strategies and plans to accommodate...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Utilities

  December 4, 2019 | Carlton A. Doty, Julie A. Ask, Martin Gill

  Emerging technologies will impact what is possible in the consumer utilities market — electricity, water, and gas — in terms of controlling consumption but will have less influence on direct...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Wealth Management

  December 4, 2019 | Vijay Raghavan, Oliwia Berdak, Julie A. Ask

  Future wealth management services will be more natural, personalized, and contextually relevant. Mobile experiences in wealth management will be fueled by emerging technologies and customer-focused...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Transportation

  December 4, 2019 | Carlton A. Doty, Martin Gill, Julie A. Ask

  Consumers today regularly engage with transportation-as-a-service models like Uber and Lyft via their mobile devices. As new technologies emerge, the transportation industry will be disrupted once...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Media

  December 4, 2019 | Julie A. Ask, James L. McQuivey, Martin Gill

  More than a quarter of US online adults prefer to use their smartphones to purchase digital or downloadable products. Consumers already regularly spend money on digital media like videogames on...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Insurance

  December 4, 2019 | Jeffery Williams, Ellen Carney, Oliwia Berdak

  Emerging technologies will shift the traditional insurance industry to adopt new, digital practices. The accompanying PDF provides a closer look at the impact that emerging technologies will have...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Education

  December 4, 2019 | Julie A. Ask, Martin Gill, James L. McQuivey

  Mobile has long promised to be the great equalizer in education by bringing connectivity to the billions of people who own mobile devices. Emerging technologies will scale education with immersive...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Banking

  December 4, 2019 | Peter Wannemacher, Oliwia Berdak, Julie A. Ask

  US consumers today complete a double-digit percentage of banking activities on their mobile devices. As mobile technologies advance, so will banking capabilities. Ultimately, consumers will feel as...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Healthcare

  December 4, 2019 | Arielle Trzcinski, Jeff Becker, Julie A. Ask

  Mobile devices will enable on-demand, affordable healthcare with capabilities like video conferencing, text-based services, and remote monitoring. Emerging technologies will improve healthcare...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Travel

  December 4, 2019 | Julie A. Ask, Sucharita Kodali, Meenakshi Tiwari

  Mobile commerce already plays a major role in the customer journey when booking travel, and consumers will increasingly book and buy travel via mobile devices. Emerging technologies will...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Retail

  Visual Search Will Elevate mCommerce Revenue In Retail

  December 4, 2019 | Julie A. Ask, Sucharita Kodali, George Lawrie

  Mobile has transformed retail by adding proximity and immediacy to the shopping experience: Many visits to US eCommerce sites now occur via smartphones, and US consumers complete a double-digit...

• Report The CIO's Guide To Augmented, Mixed, And Virtual Reality

  Build Future-Of-Work Scenarios For Your Employees To Increase Productivity, Quality, And Employee Experience

  November 21, 2019 | J. P. Gownder

  The future of work requires CIOs and their business partners to bring all the benefits of digitalization to employees. Employees in frontline jobs — from surgeons to field service technicians to...

• Report The Forrester Tech Tide™: Compute Platforms, Q4 2019

  Fifteen Technologies Underpin Compute Platforms

  October 10, 2019 | Chris Gardner, Abhijit Sunil

  Human experiences depend heavily on underlying technology performance, making compute platforms increasingly critical to a firm's ability to win, serve, and retain its customers. To optimize their...