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  • Sales Enablement Automation

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  • Report Milestones On The Journey To Modern Sales Enablement

    Road Map: The Sales Enablement Playbook
    June 7, 2019 | Lori Wizdo, Mary Shea

    The vanguard of sales enablement (SE) leaders is tracking a new North Star. They are building on past success as direct sales supporters to become the strategic business architects for the entire...

  • Report The Future Of Sales Enablement Is The C-Suite

    Lead Change By Calibrating Selling Motions To Buying Preferences
    April 3, 2019 | Mary Shea

    Whether or not your organization is one of the only 25% that have a mature sales enablement (SE) function in place, know that evolving buyer dynamics demand a scope well beyond the content-focused...

  • Report The Forrester Tech Tide™: Sales Technologies, Q4 2018

    Seventeen Technologies Underpin The Sales Ecosystem
    December 20, 2018 | Tom Kaneshige, Kate Leggett, John Bruno

    Consultative selling is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in sales, companies are evaluating and adopting a range of...

  • Report The Forrester Tech Tide™: B2B Marketing Technologies, Q4 2018

    18 Technologies Underpin Modern B2B Marketing
    October 25, 2018 | Steven Casey, Laura Ramos, Mary Shea

    B2B marketing technologies are increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in B2B marketing, companies are evaluating and...

  • Report The Forrester Wave™: Sales Enablement Automation Platforms, Q3 2018

    The 12 Providers That Matter Most And How They Stack Up
    September 24, 2018 | Mary Shea

    In our 33-criteria evaluation of sales enablement automation platform providers, we identified the 12 most significant ones — Accent Technologies, Bigtincan, Brainshark, ClearSlide, ClientPoint,...

  • Webinar The Top 10 Customer Service Trends Of 2018

    March 19, 2018 | Kate Leggett

    We're at a tipping point for customer service operations. Customers contact enterprises at a greater rate over a greater number of channels — shifting between them seamlessly and even using...

  • Report Getting A Grip On Seller-Focused Content

    Leverage Content Marketing Best Practices For An Effective Seller Experience
    October 31, 2017 | Caroline Robertson

    B2B marketers have learned great content is a key component for engaging buyers. And they need to apply that learning to internal content to enable and train sales. Marketing, often unknowingly,...