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  • Asia Pacific
  • Customer Relationship Management (CRM)

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  • Report New Tech: AI-Fueled Speech Analytics Solutions In China, Q1 2019

    Forrester's Landscape Overview Of 23 Providers In China
    February 4, 2019 | Danny Mu

    The rising tide of AI and machine learning is creating new use cases for speech analytics solutions across sales, service, and marketing functions. This report presents a review of 23 vendors in...

  • Report Master The Fundamentals Of Marketing Measurement

    Prioritize The Right Measures To Market Effectively In Asia
    April 25, 2018 | Xiaofeng Wang

    Marketers in Asia have an urgent need to meet the increasing demands of empowered consumers and address the rising pressure to drive growth. Relying on old measurement tactics will not suffice;...

  • Report Four Trends Are Shaping CRM Adoption In Indian Financial Services

    Prioritize Customer Experience When Selecting A CRM Solution
    May 23, 2017 | Somak Roy

    Indian financial services firms are overhauling their existing CRM systems, which were typically built for an earlier era. In the age of the customer, banks and insurance firms need a CRM portfolio...