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The Customer Analytics Playbook For 2020

Turn Data Into Insights With Customer Analytics

The scale and diversity of customer data provide rich new sources of insight that let firms engage with customers in new ways and enable the digital disruption of entire industries. Today's...

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  • Report Big Data In Banking: It's Time To Act

    Compete In The Age Of The Customer By Making Use Of All The Available Data
    April 15, 2014 | Jost Hoppermann, Martha Bennett

    Big data is a key trend for many industries, including financial services in general and banking in particular. Key business drivers in the banking industry, such as improving customer service,...

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