Charts & Figures
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Myntra's Website Featuring Products From Its HERE&NOW Brand
November 27, 2018
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The Shift From Customer-Aware To Customer-Led
November 27, 2018
Search Results
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Report Case Study: FactCool And Zizzi Leverage Martech Investments To Drive Digital Transformation
This case study for B2C marketers examines how an online fashion retailer and a casual dining restaurant chain are using their enterprise marketing technology (EMT) investments to lead their firm's...
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Report Case Study: Myntra Embraced Artificial Intelligence To Transform Its Business Model
Experimentation And Discipline Are Key To Thriving On Emerging Technologies
November 27, 2018 | Leslie JosephApplication development and delivery (AD&D) professionals and business leaders struggle with the question of how to adopt emerging technologies such as artificial intelligence (AI) within their...
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Report Forrester Analytics: Online Holiday Retail Sales Forecast, 2018 (Western Europe)
ForecastView Document
Black Friday has become a fixture of the European holiday shopping season, extending the length and changing the pattern of retail holiday sales. Holiday sales, particularly Black Friday sales, are...
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Report Case Study: How Levi Strauss & Co. Used Innovation To Create New Market Leadership
Overcome Internal Challenges To Disrupt Your Market
September 19, 2018 | James StatenLevi's Commuter X Jacquard by Google is a clever example of a digital-business value innovation that gives an enterprise a new market leadership position. Bringing the Bluetooth-enabled commuter...
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Report Case Study: Geoffrey Insurance Boosts Customer Engagement With Personalized Interactive Video
Personalized Video Increases The Value Of New Customer Communications
Insurers struggle to communicate effectively with customers. In an industry rife with dense language and even denser business processes, how can digital business leaders engage customers and...
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Report Digital Transformation Case Studies: How 23 Companies Redesigned Their Business
Examine Other Industries' Innovation Methods To Inform Your Transformation Strategy
August 27, 2018 | Martin GillBusiness leaders in every industry are launching initiatives to digitally transform their business. The task is daunting and has no clear path to success. Explore these 23 case studies —...
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Report Case Study: Advanced Measurement Transforms Marketing
Learn How Measurement Leaders ANZ Bank And The Estée Lauder Companies Drive Higher Returns On Marketing Investment
Understanding marketing effectiveness is getting harder. Consumers interact using online, offline, and mobile touchpoints — and archaic, last-touch measurement can't capture the effectiveness of...
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Report Case Study: Intesa Sanpaolo Drives A Customer-Obsessed Digital Transformation
Intesa Sanpaolo Digitizes Its Business Strategy To Boost Its Transformation
February 13, 2018 | Aurelie L'HostisWhen Intesa Sanpaolo embarked on its digital business transformation program in 2014, it recognized the need to systematically look through the customer lens to deliver great customer experiences....