Search Results

• Report Case Study: Starbucks Accelerates Growth With Alibaba's New Retail

  How The Coffee Giant Drives Business Growth By Plugging Into The Largest Online-To-Offline Ecosystem In China

  March 23, 2020 | Xiaofeng Wang, Danny Mu

  Despite its dominance in the coffee retail segment, Starbucks struggled to serve empowered Chinese consumers efficiently and keep pace with fast-emerging local competition. The coffee chain has...

• Report Case Study: Singapore Airlines Lands Operational Excellence With Systems Of Insight

  A Leading Airline Pragmatically Combined Data And Analytics For Real-Time Intelligent Airline Operations

  March 11, 2020 | Danny Mu, Frederic Giron

  Despite extensive computerization, airline operations command centers still deal with siloed data and manual processes that create latency, resulting in a poor customer experience (CX) and...

• Report Case Study: India's Income Tax Department Uses Blockchain To Simplify Tax Processes

  January 30, 2020 | Ashutosh Sharma

  Tax compliance is key to an economy, but most countries struggle with complex tax environments due to a multitude of stakeholders and labyrinthine policy evolution. To promote compliance, tax...

• Report Case Study: Tech-Driven Innovations Transform Global Shipping

  OOCL Transformed The Shipping Industry With AI, IoT, And Blockchain

  January 27, 2020 | Guannan Lu, Danny Mu

  Global shipping is sailing into the stiff headwinds of a challenging macroeconomic environment. Combining algorithms with atoms will generate new opportunities in this capital-heavy industry....

• Report Case Study: China Pacific Insurance Transforms Claims Management With Computer Vision

  CPIC Partnered With Baidu To Transform A Core Business Process With AI

  January 15, 2020 | Guannan Lu

  Business and technology leaders understand that powerful AI technologies like computer vision can dramatically improve both customer experiences (CX) and operational performance. China Pacific...

• Report Case Study: HDFC Life Insures Its Future With Technology-Led Innovation

  The Insurance Company's Digital Transformation Paid Rich Dividends

  December 9, 2019 | Amit Bhatia

  Indian insurer HDFC Life transformed itself from a traditional insurance firm into a digitally powered leader in the insurance space. Over a five-year period, HDFC Life won more customers by...

• Report Case Study: Programmatic Product Placement Is Ready For Prime Time In China

  The Hunan Broadcasting System Leverages AI To Digitize Product Placement

  September 30, 2019 | Danny Mu, Xiaofeng Wang

  Artificial intelligence is rapidly transforming every facet of marketing and advertising. In China, top reality TV show broadcasters like Hunan TV and Mango TV, part of the Hunan Broadcasting...

• Report Case Study: FactCool And Zizzi Leverage Martech Investments To Drive Digital Transformation

  January 15, 2019 | Rusty Warner, Arleen Chien

  This case study for B2C marketers examines how an online fashion retailer and a casual dining restaurant chain are using their enterprise marketing technology (EMT) investments to lead their firm's...

• Report Case Study: Myntra Embraced Artificial Intelligence To Transform Its Business Model

  Experimentation And Discipline Are Key To Thriving On Emerging Technologies

  November 27, 2018 | Leslie Joseph

  Application development and delivery (AD&D) professionals and business leaders struggle with the question of how to adopt emerging technologies such as artificial intelligence (AI) within their...

• Report Forrester Analytics: Online Holiday Retail Sales Forecast, 2018 (Western Europe)

  ForecastView Document

  October 15, 2018 | Michael O'Grady, Michelle Beeson

  Black Friday has become a fixture of the European holiday shopping season, extending the length and changing the pattern of retail holiday sales. Holiday sales, particularly Black Friday sales, are...

• Report Case Study: How Levi Strauss & Co. Used Innovation To Create New Market Leadership

  Overcome Internal Challenges To Disrupt Your Market

  September 19, 2018 | James Staten

  Levi's Commuter X Jacquard by Google is a clever example of a digital-business value innovation that gives an enterprise a new market leadership position. Bringing the Bluetooth-enabled commuter...

• Report Case Study: Geoffrey Insurance Boosts Customer Engagement With Personalized Interactive Video

  Personalized Video Increases The Value Of New Customer Communications

  September 17, 2018 | Nick Barber, Ellen Carney

  Insurers struggle to communicate effectively with customers. In an industry rife with dense language and even denser business processes, how can digital business leaders engage customers and...

• Report Digital Transformation Case Studies: How 23 Companies Redesigned Their Business

  Examine Other Industries' Innovation Methods To Inform Your Transformation Strategy

  August 27, 2018 | Martin Gill

  Business leaders in every industry are launching initiatives to digitally transform their business. The task is daunting and has no clear path to success. Explore these 23 case studies —...

• Report Case Study: Advanced Measurement Transforms Marketing

  Learn How Measurement Leaders ANZ Bank And The Estée Lauder Companies Drive Higher Returns On Marketing Investment

  August 16, 2018 | Tina Moffett, Stephanie Liu

  Understanding marketing effectiveness is getting harder. Consumers interact using online, offline, and mobile touchpoints — and archaic, last-touch measurement can't capture the effectiveness of...